Krisnawati, Wenti, et al. “Peningkatan Niat Beli Konsumen Melalui Pelatihan Brand Concept Dan Brand Image Di Pujasera Kuliner Wisma (SIG) Gresik”. Abdimas Indonesian Journal, vol. 5, no. 2, Dec. 2025, pp. 557-64, doi:10.59525/aij.1353.