YUSUF, Ismi Zahra Fadila; PURNAMASARI, Femei; SUSANTO, Is. The effect of Merchandising, Price Discount, and Store Atmosphere on Impulse Buying with Positive Emotion as a mediating variable based on Islamic Business Perspective. Journal of Economics and Social Sciences (JESS), [S. l.], v. 4, n. 2, p. 1709–1728, 2025. DOI: 10.59525/jess.v4i2.992. Disponível em: https://journal.civiliza.org/index.php/jess/article/view/992. Acesso em: 8 feb. 2026.