WAHYUNI, Dian; SYAPUTRI, Wulan. The Influence of Viral Marketing, Celebrity Endorsers and Lifestyle on Skincare Purchase Decisions Glad2glow Through Social Media Tiktok. Journal of Economics and Social Sciences (JESS), [S. l.], v. 4, n. 1, p. 285–304, 2025. DOI: 10.59525/jess.v4i1.763. Disponível em: https://journal.civiliza.org/index.php/jess/article/view/763. Acesso em: 2 dec. 2025.