BILLAH, Zahida I’tisoma; FAUZIAH, Olivia Hilmi. The Role of 9P Marketing Mix in Building Brand Equity of Murabahah Financing Products: An Islamic Value Perspective. Journal of Economics and Social Sciences (JESS), [S. l.], v. 4, n. 1, p. 459–476, 2025. Disponível em: https://journal.civiliza.org/index.php/jess/article/view/867. Acesso em: 1 mar. 2026.