Wahyuni, D. . and Syaputri, W. . (2025) “The Influence of Viral Marketing, Celebrity Endorsers and Lifestyle on Skincare Purchase Decisions Glad2glow Through Social Media Tiktok”, Journal of Economics and Social Sciences (JESS), 4(1), pp. 285–304. doi: 10.59525/jess.v4i1.763.