Yusuf IZF, Purnamasari F, Susanto I. The effect of Merchandising, Price Discount, and Store Atmosphere on Impulse Buying with Positive Emotion as a mediating variable based on Islamic Business Perspective. jess [Internet]. 2025 Dec. 14 [cited 2026 Feb. 8];4(2):1709-28. Available from: https://journal.civiliza.org/index.php/jess/article/view/992