1.
Billah ZI, Fauziah OH. The Role of 9P Marketing Mix in Building Brand Equity of Murabahah Financing Products: An Islamic Value Perspective. jess [Internet]. 2025 Jun. 30 [cited 2026 Mar. 4];4(1):459-76. Available from: https://journal.civiliza.org/index.php/jess/article/view/867