Journal of Economics and Social Sciences (JESS)
Journal of Economics and Social Sciences (JESS) is a peer-reviewed journal published twice a year (every June and December) by CV. Civiliza Publishing. Journal of Economics and Social Sciences (JESS) accepts original scientific papers that have never been published. The discussion in this journal includes: Economics; Business; Finance; Philanthropy; Social Science; Public; and others within the scope of economics studies. P-ISSN 2830-5337 E-ISSN 2830-5264 It is located at: Ponorogo East Java Indonesia, Email: jurnaljess@gmail.com
Application of Integrated Marketing Approaches in Enhancing Sales in Modern Retail Businesses in Victoria Mart
This study aims to explore and analyze the marketing strategies implemented by Victorio Mart Minimarket in increasing sales and sustaining its presence amid intense market competition. The research employs a descriptive qualitative method, utilizing data collection techniques such as observation, interviews, and documentation. Informants include the business owner, employees, and consumers. The study focuses on examining the application of the 4P marketing mix (Product, Price, Place, Promotion) at Victorio Mart, while also identifying supporting and inhibiting factors, including the influence of consumer behavior trends such as FOMO (Fear of Missing Out). The findings reveal that the product strategy is primarily directed at fulfilling the community’s basic needs, accompanied by competitive and flexible pricing. The store’s strategic location serves as a major advantage. However, promotional efforts remain conventional, relying largely on banners and direct promotions. The study concludes that although Victorio Mart’s marketing strategy has been relatively effective in attracting customers and boosting sales, improvements are needed in areas such as digital marketing, inventory management, and loyalty program innovation to effectively address the competitive challenges of today’s modern retail environment.
Copyright (c) 2025 Syadia Mutiara, Daud Daud, Siti Fatimah, Hasnah Dewi, Sarwono Sarwono, Pini Susanti, Haeran Haeran https://creativecommons.org/licenses/by/4.0
The Effect of Financial Literacy, Financial Experience, and Lifestyle on The Personal Financial Management Ability of Generation Z Students at The Faculty of Economics, University of Muhammadiyah Sukabumi
This study aims to analyze the influence of financial literacy, financial experience, and lifestyle on the personal financial management of Generation Z students at the Faculty of Economics, Muhammadiyah University of Sukabumi. The research employed a quantitative approach using a survey of 100 respondents. Regression results indicate that financial literacy and financial experience have a positive and significant effect on financial management, while lifestyle shows a negative and significant influence. Simultaneously, all three variables significantly contribute to students’ ability to manage their finances. These findings highlight the importance of sufficient financial literacy and experience, along with lifestyle control, in shaping healthy financial behavior among Generation Z.
Copyright (c) 2025 Salwa Aftar Nasywa, Tina Kartini, Idang Nurodin https://creativecommons.org/licenses/by/4.0
Government Management Analysis With a System Approach at the Office of Settlements and Infrastructure
This study aims to explain and describe how government management processes are seen from the analysis of the organizing system which consists of division of labor, departmentalization, authority distribution and coordination in achieving efficiency and effectiveness in the Office of Settlements and Infrastructure in the Jeneponto District. This study uses the desk riptif method with high quality . Data collection techniques used are literature studies and field studies in the form of observations, interviews and documentation. This research was conducted at the relevant government agencies, namely the Department of Settlements and Prasana Jeneponto Regency. Based on the results of the research , the division of labor is considered to be still less than the basic work Departemenisation has been carried out quite well in both individual and group assignments. Authority distribution is poorly implemented, coordination is still not carried out so that it cannot be efficiently and effectively integrated.
Copyright (c) 2025 Rismawati Rismawati, Marsudi Lestari Ningsih, Ihsan Zikri Ulfiandi https://creativecommons.org/licenses/by/4.0
The Role of Capital Structure in Moderating Profitability in Consumer Non-Cyclicals Companies for the Period 2021–2023
The objective of this study is to examine and analyze whether sales growth, corporate social responsibility, and accounts receivable turnover affect profitability, with capital structure as a moderating variable, in consumer non-cyclical companies listed on the Indonesia Stock Exchange for the period 2021–2023. This research is based on information obtained from the Indonesia Stock Exchange. The sampling technique used is purposive sampling. The population of this study consists of 126 consumer non-cyclical companies listed on the Indonesia Stock Exchange during the 2021–2023 period, with a final sample of 93 companies, resulting in a total of 279 observations. Hypothesis testing was conducted using panel data regression analysis with the E-Views 9 application. The results show that sales growth and accounts receivable turnover have a positive effect on profitability, while corporate social responsibility has no significant effect on profitability. Capital structure is found to moderate the effect of corporate social responsibility on profitability but does not moderate the effects of sales growth and accounts receivable turnover on profitability.
Copyright (c) 2025 Devina Loman, Iskandar Muda Situmorang, Mie Mie https://creativecommons.org/licenses/by/4.0
The Digitalization of Islamic Banking: Public Response to Mobile Banking in Mendahara Ilir
This study aims to analyze the interest of the community in Kelurahan Mendahara Ilir in using Sharia-based mobile banking services, as well as the factors influencing it. In the digital era, Sharia mobile banking serves as a modern financial solution aligned with Islamic principles; however, its adoption rate remains low in this region. Using a descriptive qualitative approach, data were collected through observations, in-depth interviews, and documentation. The findings indicate that the main barriers to using Sharia mobile banking include low digital literacy, limited internet access, and concerns about service security. Internal factors such as technological understanding and religious motivation, along with external factors like social support and education from financial institutions, also influence community interest. The study recommends the implementation of contextual, collaborative, and sustainable educational strategies to enhance the adoption of Sharia financial technology and promote financial inclusion in coastal areas
Copyright (c) 2025 Sapriandi, Daud, Erwina Kartika Devi, Hasna Dewi, Ahmad Edi Saputra https://creativecommons.org/licenses/by/4.0
The Role of Koperasi and UMKM in Improving Communities: A Case Study of Greater Malang
This study aims to analyze the role of cooperatives and Micro, Small, and Medium Enterprises (MSMEs) in improving the welfare of the community in Greater Malang which includes Malang City, Malang Regency, and Batu City. The approach used is qualitative with a case study method through in-depth interviews, observations, and documentation studies. The results of the study show that cooperatives play an important role in providing access to capital, financial education, and strengthening the economic solidarity of members. Meanwhile, MSMEs are the main drivers of the local economy by creating jobs, increasing community income, and encouraging product innovation based on local potential such as culinary, handicrafts, and agro-tourism. Synergy between cooperatives and MSMEs is beginning to take shape, but it is still not optimal due to limited managerial literacy and low adoption of digitalization. Support from the government, universities, and the private sector is an important factor to strengthen the capacity of cooperatives and MSMEs in improving community welfare in a sustainable manner.
Copyright (c) 2025 Abdul Hadi, Ihsan Zikri Ulfiandi https://creativecommons.org/licenses/by/4.0
Optimization of Digital-Based Marketing Strategies to Enhance Public Interest in Islamic Financial Products
This study analyzes the marketing strategies employed by Koperasi Insan Madani Syariah to enhance public interest and trust in Sharia-based financial products in Geragai District, as well as the challenges faced in their implementation. Using a qualitative descriptive approach, data were collected through in-depth interviews, observations, and documentation involving cooperative management, members, and the target community. Findings reveal that the cooperative applies a Sharia-compliant marketing mix (4Ps) comprising halal and transparent products, direct community outreach through socio-religious approaches, and educational promotion grounded in religious values. These strategies effectively build trust and member loyalty. However, obstacles such as low Islamic financial literacy, competition from conventional institutions, limited human resources, and negative perceptions of cooperatives persist. The study highlights the novelty of integrating spiritual values, justice, and ukhuwah within marketing efforts, with education serving as a critical foundation for success. The research implies the necessity of inclusive financial education, improved risk management, and collaboration with religious institutions to sustainably enhance public trust and competitiveness of Sharia cooperatives in the evolving financial landscape
Copyright (c) 2025 Elsa Nurhaliza, Alisyah Pitri, Siti Fatimah, Nilfatri, Reza Okva Marwendi, Sayida Khoiratun Nisak https://creativecommons.org/licenses/by/4.0
Revenue Enhancement of Bakso Bakar King Alim Through Marketing Strategies
This study aims to analyze the marketing strategies implemented by the micro-enterprise Bakso Bakar King Alim, located in Muara Sabak Barat Subdistrict, Tanjung Jabung Timur Regency, Jambi Province, in its efforts to survive and grow amid local market competition. The research employs a descriptive qualitative approach with data collection techniques including interviews, observation, and documentation. The findings indicate that the business applies a marketing mix strategy that encompasses product differentiation through grilling techniques and signature seasoning blends, pricing tailored to the local purchasing power, strategic location selection, and promotion that combines digital media such as WhatsApp with word-of-mouth communication. The novelty of this research lies in the integration of digital approaches with the strength of local community networks in expanding market reach and enhancing customer loyalty. The implications of this study may serve as a reference for other micro-enterprises in developing contextual, affordable, and sustainability-oriented marketing strategies, as well as for policymakers in designing MSME empowerment programs based on local potential
Copyright (c) 2025 Epa Widiyanti, M. Arif Musthofa , Sri kadarsih, Zaenal Abidin, Erwina Kartika Devi, Khusnul Yatima, Siti Fatimah https://creativecommons.org/licenses/by/4.0
Pricing Mechanism of Palm Oil Transactions within the Framework of Sharia Economics: Conformity, Challenges, and Implications
This study aims to analyze the pricing practices and harvest deduction systems in the transactions of fresh fruit bunches (FFB) of oil palm at Ram Sido Mukti Jaya, Dendang Subdistrict, Tanjung Jabung Timur Regency, from the perspective of Islamic economics. Employing a qualitative descriptive method, data were collected through observation, semi-structured interviews, and literature review. The findings indicate that the prevailing transaction mechanisms do not fully reflect the principles of justice, transparency, and mutual consent as upheld in Islamic economic principles. The imbalance in farmers' bargaining positions, the absence of clear contractual agreements, and the lack of open information regarding prices and deductions are key indicators of inequality. These findings highlight the need for a thorough evaluation of transaction governance and the imperative to incorporate Islamic values into commodity trading practices. The implications of this study suggest that business actors should adopt Sharia-compliant principles in their transactions, that Islamic cooperatives should be strengthened to enhance farmers’ bargaining power, and that the findings may serve as a foundation for policymakers and researchers in formulating strategies for a fair, transparent, and socially as well as spiritually sustainable trade system
Copyright (c) 2025 Andi Ismail Juhanadi, Nilfatri, Haeran, Siti Fatimah https://creativecommons.org/licenses/by/4.0
Model of Using E-Prescription Technology to Improve Patient Waiting Time Efficiency at The Outpatient Pharmacy of RSUD Dr. H. Jusuf SK of Tarakan City
This study aims to assess the utilization of e-prescription technology in improving the efficiency of patient waiting times at the outpatient pharmacy of RSUD Dr. H. Jusuf SK, Tarakan City. Using a quantitative approach with a cross-sectional design, this research analyzes the relationship between the use of e-prescription systems and the efficiency of patient waiting times. Data were collected at a specific point in time from the outpatient pharmacy installation, involving a sample of 98 patients selected using the Slovin formula and purposive sampling technique. Inclusion criteria included patients receiving prescriptions at the outpatient pharmacy, who had used or were using the e-prescription/manual system, were willing to participate, and aged between 18–65 years. Data collection methods included direct observation, document review, and questionnaires using a Likert scale. The results showed that the implementation of e-prescriptions significantly improved patient waiting time efficiency, with an average reduction of approximately 30 minutes for both compounded and non-compounded prescriptions compared to manual prescriptions. However, despite the significant reduction, the waiting times for compounded drugs (average 90 minutes) and ready-made drugs (average 82 minutes) still did not meet the minimum service standards set by the Indonesian Ministry of Health Regulation No. 79/Menkes/2016 (i.e., 30 minutes for ready-made drugs and 60 minutes for compounded drugs). As many as 84% of prescriptions did not yet meet these minimum standards. Identified inhibiting factors included prescription accumulation during peak patient hours, the habit of printing e-prescriptions onto paper before processing, the verification process within the BPJS application system, and occasional errors in the e-prescription system.
Copyright (c) 2025 Muhadir Muhadir, Bayu Wahyudi, Wahyuddin Bagenda https://creativecommons.org/licenses/by/4.0
The Effect of Tax Fairness Perception on Tax Avoidance Intentions among Individual Taxpayers in Manado City
This study investigates the effect of tax fairness perception on the intention to avoid taxes among individual taxpayers in Manado City, Indonesia. In the broader context of persistent tax compliance challenges in developing countries, this research focuses on the behavioral dimension of taxation, particularly the role of perceived fairness in shaping taxpayer decisions. The objective of this study is to determine whether various dimensions of tax fairness—horizontal fairness, vertical fairness, ability to pay, exchange fairness, procedural fairness, and interpersonal fairness—significantly influence taxpayers’ intentions to engage in tax avoidance. A quantitative approach was employed using a structured questionnaire distributed to 100 individual taxpayers, with responses analyzed through binary logistic regression. The dependent variable, tax avoidance intention, was classified into a binary outcome (intends vs. does not intend), while the independent variables comprised eight items representing tax fairness perception. The findings reveal that only one dimension, fair treatment by tax officers (interpersonal fairness), has a statistically significant effect on tax avoidance intention (p = 0.011), with an odds ratio of 0.153, indicating a strong negative relationship. Other dimensions did not demonstrate significant influence, and some were omitted from the model due to perfect prediction issues. The results suggest that interpersonal interactions and ethical conduct of tax officials play a more immediate and impactful role in influencing taxpayer behavior than broader structural or policy-related aspects of tax fairness. This study underscores the importance of service quality and fairness in tax administration and offers practical insights for policymakers seeking to enhance voluntary tax compliance through behavioral approaches.
Copyright (c) 2025 Mohammad Rizky Yahya https://creativecommons.org/licenses/by/4.0
The Influence of E-WOM on Facebook Social Media on Purchase Decition with Purchase Intention as a Mediation Variable
Small and medium-sized enterprises (SMEs), such as the producer of Bakso Balungan Mak Jah in Tempuran Village, Demak, are increasingly using social media as a key strategy in the digital era. This study aims to analyze the influence of electronic word of mouth (e-WOM) on consumer purchase decisions by considering the mediating role of purchase intention. A quantitative method is used in this research, employing the Structural Equation Modeling Partial Least Squares (SEM-PLS) approach, supported by SmartPLS version 3.2.9. Data were collected from 100 individuals who actively use Facebook. The analysis results show that e-WOM significantly affects both purchase intention and purchase decision. Furthermore, purchase intention partially mediates the influence of e-WOM on purchase decision. The findings indicate that credible and positive online reviews can enhance consumers’ desire to purchase and support better decision-making. This study offers practical recommendations for digital marketing strategies for local SMEs and highlights the importance of managing online reputation.
Copyright (c) 2025 Is Solikhatun, Teguh Imam Rahayu, Ali Ridwan https://creativecommons.org/licenses/by/4.0
An Analysis of Service Quality and Consumer Satisfaction from the Perspective of Islamic Business Ethics
Grocery businesses represent a popular form of entrepreneurship within communities due to their easy accessibility, stable market demand, and relatively affordable capital requirements. Amidst the intense competition in the retail sector, service quality and the application of business ethics are critical to success. This study aims to evaluate the service quality of April Grocery Store in Kota Baru Village through the lens of Islamic business ethics, encompassing principles such as honesty (ṣidq), trustworthiness (amānah), justice (ʿadl), and excellence (iḥsān). Employing a descriptive qualitative approach, data were collected through observation, in-depth interviews, and documentation involving the store owner, employees, and customers. The findings indicate that although ethical values have been incorporated into sales interactions and service practices, challenges remain in operational aspects, including the absence of standardized service procedures, infrastructural limitations, and suboptimal adaptation to the needs of modern consumers. The study concludes that integrating Islamic ethical values with professional service management can enhance customer satisfaction and support the sustainability of small-scale enterprises in a competitive market environment.
Copyright (c) 2025 Zulfi, M Arif Musthofa , Nurjali, Siti Fatimah, Hasna Dewi https://creativecommons.org/licenses/by/4.0
The Influence of Islamic Branding, Maslahah Perception, and Religiosity on Halal Product Purchase Decisions through Purchase Intention
This study aims to determine the role of Islamic law in young Muslim consumers in consuming halal products. Growing technology has positive and negative impacts on the lives of Muslims, especially the younger generation, the intermingling of materialism, hedonism and utilitarianism culture in the younger generation has an impact on changing behavior as Muslims, especially in consumption behavior according to Islamic law, a preliminary survey of researchers to Muslim consumers The young generation in East Java shows that consumptive behavior in purchasing products without finding out the type of product consumed in terms of Islamic law, but rather as a basis for meeting the needs of life. The results found that Islamic branding, perceptions maslahah and religiosity have a very strong influence on buying interest and purchasing decisions for halal products. Purchase interest mediates the influence of Islamic branding, perceptions of maslahah and religiosity on the decision to purchase halal products. Empirically the results of this study indicate that Islamic law has an important role in regulating the behavior of young Muslim consumers in the State Islamic Religious College students in East Java in purchasing halal products
Copyright (c) 2025 Fakaruzzaman Hidayatullah https://creativecommons.org/licenses/by/4.0
Assessing Profitability: The Impact of Selling Price Determination on the Revenue of Local Tofu Businesses
Pricing strategy plays a crucial role in determining the success and sustainability of micro-enterprises, particularly in the food sector such as the tofu industry. This study aims to analyze the effect of selling price determination on the income of tofu producers in Dendang District, Jambi Province. Using a quantitative approach and data collected through questionnaires from 82 respondents, the results of linear regression analysis indicate that the selling price variable significantly influences income, with a coefficient of determination (R²) of 0.635. This suggests that 63.5% of the variation in income can be explained by the implemented pricing strategy. The novelty of this research lies in the integration of empirical analysis with an Islamic economic perspective, which emphasizes principles of fairness, transparency, and sustainability in business practices. The findings imply that the application of accurate and ethical pricing strategies not only enhances producers’ income but also supports broader goals of local economic development and community well-being.
Copyright (c) 2025 Aprilia Amanda, Zaenal Abidin, Sayidah Khoiratun Nisak, Nilfatri, Alisyah Pitri, Sarwono https://creativecommons.org/licenses/by/4.0
Charcoal from Coconut Shells: An Innovation in Agricultural Waste Management for Local Economic Development
Indonesia is one of the world's largest agrarian countries, with abundant agricultural and plantation outputs. Among its leading commodities, coconut holds a strategic role in both national and regional economies. However, the substantial volume of coconut shell waste is often underutilized. This study aims to explore the processing of coconut shell waste into high-value charcoal in Lagan Tengah Village and to analyze the production process, technical challenges, market potential, and its impact on community economic empowerment. Using a descriptive qualitative approach, data were collected through field observations, in-depth interviews, and documentation studies. The findings reveal that local business initiatives, such as “Jan Rahayu Lestari,” have succeeded in producing high-quality charcoal with a fixed carbon content of approximately 75%, low moisture levels, and long burn duration. The simple pyrolysis technology employed proves to be both effective and appropriate for the local community's capacity. This initiative not only generates alternative income for farmers and housewives but also mitigates environmental pollution caused by open burning. The study affirms that the integration of local knowledge with cross-sectoral support can transform agricultural waste management into a replicable, inclusive, and sustainable model for rural economic development. These findings are relevant for the formulation of policies related to green economy, renewable energy, and the strengthening of micro-industries based on local resources
Copyright (c) 2025 Della Putri Rahayu, M Arif Musthofa , Hasna Dewi, Erwina Kartika Devi https://creativecommons.org/licenses/by/4.0
Digital Transformation in Indonesian Agriculture: Enhancing Supply Chain Performance in the Era of Smart Farming 2025
Digital transformation has become a strategic mechanism to address persistent inefficiencies in agricultural supply chains, particularly those related to logistical delays, supply–demand imbalances, and lack of data transparency. This study investigates the impact of digital technologies on the performance of agricultural supply chains in Indonesia within the framework of Smart Farming 2025. Using a qualitative approach with a library research method, this research analyzes various scholarly sources, including national and international journals, policy papers, and institutional publications. The findings reveal that digital transformation enhances logistics efficiency, improves demand forecasting, strengthens product traceability, and increases farmers’ access to markets and technologies. Despite these advantages, challenges remain—particularly the digital divide, infrastructural limitations, and resistance to technology adoption. Therefore, this study highlights the need for collaborative strategies among governments, private sectors, and farming communities to build an inclusive, adaptive, and sustainable digital agriculture ecosystem.
Copyright (c) 2025 Moh. Rifqi Fauzi https://creativecommons.org/licenses/by/4.0
An Overview of the Public Understanding of Islamic Banking in Mendahara Ilir
This study aims to examine the level of public understanding of Islamic banking in Mendahara Ilir Village, Mendahara District, East Tanjung Jabung Regency, Jambi Province. Using a qualitative approach with a descriptive method, the study reveals that although the term "Islamic bank" is fairly well known among the community, understanding of the underlying principles, systems, and products remains very low and largely symbolic. This lack of Islamic financial literacy is not due to rejection of the Sharia system, but rather stems from limited access to information, inadequate educational efforts from Islamic financial institutions, and the low integration of Islamic economic content in religious activities. The study finds that awareness of Islamic identity has not yet aligned with technical understanding of Sharia contracts (akad). Other findings suggest that direct experience in using Islamic banking services can serve as an important bridge toward deeper understanding. The study recommends contextual and collaborative Islamic financial literacy strategies, involving religious leaders, local media, experiential training, and the strengthening of Islamic economic curricula in both formal and informal education. With such strategies, Islamic financial inclusion in remote areas like Mendahara Ilir can be significantly improved, thereby supporting fair, sustainable, and Islamically-aligned local economic development
Copyright (c) 2025 Muhammad Akbar Marhafis, Daud, Haeran, Alisyah Pitri, Erwina Kartika Devi https://creativecommons.org/licenses/by/4.0
The Effect of Profitability and Inventory Intensity on Tax Avoidance
This study aims to analyze the effect of Profitability, and Inventory Intensity on Tax Avoidance in Food and Beverage Manufacturing Companies. This study is a quantitative study using secondary data, namely the financial statements of companies in the Food and Beverage Manufacturing Companies listed on the Indonesia Stock Exchange for the period 2020-2023. The sample in this study amounted to 29 companies with a purposive sampling technique. The data analysis method uses multiple linear regression. Analysis of the research results using SPSS 25. The results of the study indicate that simultaneously profitability and inventory intensity have an effect on tax avoidance. The results of the study indicate that partially profitability have an effect on tax avoidance, while inventory intensity have no effect on tax avoidance.
Copyright (c) 2025 KR Setiorini, Abi Suryono, Marsuking, Nila Hidayah https://creativecommons.org/licenses/by/4.0
Assessing the Impact of Service Quality on Student Satisfaction: A Case Study of Barokatul Ishlah Islamic Boarding School Cooperative
Education serves as the fundamental cornerstone of national development, aiming not only to produce intellectually capable individuals, but also morally grounded, socially responsible, and skillful citizens. In Indonesia, pesantren (Islamic boarding schools) hold a strategic position within the educational system due to their holistic approach, which integrates religious instruction, character formation, and, increasingly, vocational training. This study aims to analyze the influence of service quality on student (santri) satisfaction at the cooperative of Barokatul Islah Islamic Boarding School, located in Rantau Karya Village, Tanjung Jabung Timur Regency. Employing a quantitative approach with an explanatory research design, the study adopts the SERVQUAL model, encompassing the dimensions of reliability, assurance, empathy, and responsiveness. A total of 101 student respondents were selected through purposive sampling. The results of a simple linear regression analysis indicate that service quality has a significant and positive effect on student satisfaction, with an R² value of 0.608 and a significance level of 0.000. These findings suggest that improvements in service quality—particularly in the dimensions of tangibles and empathy have a direct impact on student satisfaction. This research highlights the importance of managing pesantren cooperatives professionally and in alignment with Islamic values, in order to support the value-oriented, spiritual, and economically self-reliant educational goals of the pesantren system
Copyright (c) 2025 Fitri Wahyuni, Daud, Ahmad Edi Saputra https://creativecommons.org/licenses/by/4.0
The 'Gaduh Sapi' Livestock-Sharing Tradition in the Lens of Islamic Economics: A Harmonization of Local Wisdom and Sharia Principles
This study explores the profit-sharing practices within the gaduh sapi (shared cattle-rearing) system prevalent in Muara Sabak Barat District, Tanjung Jabung Timur Regency, Jambi Province, from the perspective of Islamic economics. The gaduh sapi system represents a traditional form of cooperation between a capital provider (the cattle owner) and a manager (the caretaker), established orally and grounded in social trust. This research adopts a qualitative approach using a case study method to investigate the mechanisms of profit-sharing, patterns of responsibility, and the challenges inherent in the practice. The findings reveal that, while the system embodies values such as honesty and mutual cooperation, imbalances persist in terms of risk distribution, maintenance cost burdens, and weak communication between parties. The absence of written contracts and clearly defined roles poses risks of conflict and potential injustice. From an Islamic economic perspective, the practice contains elements of gharar (uncertainty) and does not fully comply with the principles of mudharabah or musyarakah, which emphasize justice, transparency, and mutual consent. Therefore, a more structured cooperation framework is needed to transform the gaduh sapi system into a just, beneficial, and sharia-compliant economic model.
Copyright (c) 2025 Atika Anjarwati, Daud, Zaenal Abidin, Nurjali, Alisyah Pitri, Nilfatri, Sarwono https://creativecommons.org/licenses/by/4.0
An Exploration of the Practice of Buying and Selling Mobile Legends Diamonds Based on Sharia Economic Law
This study aims to examine the practice of purchasing Mobile Legends diamonds at Toko Samsul Muin Jaya from the perspective of Sharia economic law. Employing a descriptive qualitative approach through a single case study design, this research provides an in-depth analysis of digital transaction mechanisms within a rural context. Data were collected through observation, interviews, and documentation, and analyzed using the Miles, Huberman, and Saldaña model. The findings reveal that the transaction practices are conducted informally, lacking contractual clarity, transparency of the transaction object, and adequate consumer protection. Although the shop is trusted by the local community due to its speed and affordable pricing, the practices still involve elements of gharar (uncertainty) and do not fully comply with Sharia standards. The novelty of this research lies in its direct exploration of digital buying and selling practices in rural areas, which remain underexplored in contemporary Islamic economic law literature. The findings underscore the importance of digital-based Sharia economic literacy education and the active role of religious leaders and regulators in guiding communities toward fair, transparent, and Sharia-compliant digital economic practices
Copyright (c) 2025 Jemani, Daud, Sayida Khoiratun Nisak, Kurniawan, Zeni Sunarti, Erwina Kartika Devi, Reza Okva Marwendi, Reza Okva Marwendi https://creativecommons.org/licenses/by/4.0
Optimization of Casemix System to Increase Revenue of Bunda Medika Jakabaring Hospital
This study aims to determine the procedures for implementing the casemix system at Bunda Medika Jakabaring Hospital and its impact on hospital revenue, as well as to identify challenges and strategies for optimizing the casemix system to increase revenue. The method used is descriptive research with a qualitative approach, involving participants from various hospital units directly related to the operation and implementation of the casemix system. The research findings indicate that the implementation of the casemix system involves structured administrative and technical processes, from patient data validation to claim submission to BPJS, supported by information technology to ensure smooth operations. The casemix system changes the payment pattern for services to be based on case complexity, directly impacting hospital revenue by requiring meticulous documentation and coding. Key challenges include incomplete data, coding errors, lack of coordination between units, as well as limitations in human resources and technical constraints in the information system. Optimization strategies focus on strengthening documentation, regular training for medical staff, internal audits, comprehensive data validation, and enhancing cross-unit collaboration, along with information technology support to accelerate the claims process and sustainably increase revenue.
Copyright (c) 2025 Nadya Ayu Saraswati, Purwadhi Purwadhi, Yuniati Lestari https://creativecommons.org/licenses/by/4.0
The Effect of Green Accounting, Corporate Social Responsibility on Profitability
This study aims to examine the influence of green accounting, corporate social responsibility (CSR), and profitability, with the research object being manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2020 to 2024 period. A total of 28 manufacturing companies were selected as samples, with a five-year observation period. The data used in this study are secondary data obtained from company financial reports accessed through the official IDX website at www.idx.co.id. The sampling technique used was purposive sampling, which involves selecting samples based on specific criteria relevant to the research objectives. Data analysis was carried out using descriptive analysis and multiple linear regression analysis. The results of the analysis show that the green accounting variable has a significance value of 0.381, which exceeds the 0.05 threshold, and a t-value of -0.878, which is lower than the t-table value (1.977). This indicates that green accounting does not have a significant effect on company profitability. Additionally, the negative t-value suggests that the relationship between these two variables is not in the same direction. Meanwhile, the CSR variable shows a significance value of 0.033, which is less than 0.05, and a t-value of 2.158, which is greater than the t-table value. These findings indicate that CSR has a significant and positive effect on profitability. The Adjusted R² value of 0.047 or 4.7% indicates that green accounting, CSR collectively explain 4.7% of the variation in profitability as measured by Return on Assets (ROA), while the remaining 95.3% is influenced by other factors not included in this research model.
Copyright (c) 2025 Marsuking, Abi Suryono, Kusumaningdiah Retno Setiorini https://creativecommons.org/licenses/by/4.0
Hospital Management Strategy in Improving Adaptive and Innovative Human Resources
This study aims to explore hospital HRM strategies through a narrative review approach with thematic analysis of academic literature and policy documents published between 2016 and 2025. The review reveals that effective HRM strategies include the implementation of transformational leadership, an organizational culture that supports continuous learning, digitalization of HR processes, and incentive systems that foster innovation. Key instruments in enhancing healthcare workers’ adaptive capacity include reskilling and multiskilling programs, online learning platforms, and Human Resource Information Systems (HRIS). However, challenges such as resistance to change, limited resources, structural bureaucracy, and weak evaluation systems hinder effective implementation. This study concludes that strengthening the integration of structural, cultural, and technological aspects is crucial to building hospital human resources that are resilient, responsive, and highly competitive. The practical implications provide strategic guidance for hospital management, policymakers, and educational institutions in designing more contextual and sustainable HR development programs.
Copyright (c) 2025 Maulana Adjie Nugroho, Purwadhi Purwadhi, Dadang Kusnadi https://creativecommons.org/licenses/by/4.0
Analyzing Community Saving Behavior at the 'Usaha Bersama' Savings and Loan Cooperative
This study investigates the saving behavior of members of the “Usaha Bersama” Savings and Loan Cooperative in Merbau Village, Mendahara District, utilizing the Theory of Planned Behavior as the analytical framework. Employing a qualitative approach through interviews, observations, and documentation, the research uncovers the complex interplay of economic, social, and cultural factors influencing members’ saving habits. Findings reveal that ease of access, social proximity, trust in cooperative management, and local cultural values—particularly the principle of ta’awun (mutual cooperation)—significantly shape saving behavior. Although savings amounts tend to be small and irregular due to fluctuating agricultural incomes, saving remains an integral part of the community’s strategy to manage economic uncertainty and urgent needs. The study highlights the cooperative’s innovative flexible deposit policy and transparent, participatory management as key drivers of member engagement and loyalty. Implications emphasize the importance of inclusive cooperative models, continuous financial education, and culturally grounded policies in promoting sustainable savings practices and enhancing rural economic empowerment. This research contributes practical insights for cooperative development and policy formulation aimed at strengthening community-based financial inclusion in underserved rural areas
Copyright (c) 2025 Abu Hardiansah, M. Arif Musthofa , Sayida Khoiratun Nisak, Daud, Erwina Kartika Devi https://creativecommons.org/licenses/by/4.0
Optimization of Empowerment Strategies for Shrimp Cracker SMEs to Enhance Income and Competitiveness
This study examines the empowerment strategies implemented by the Cempaka 2 Wood-Fired Shrimp Crackers MSME in Kelurahan Mendahara Ilir, which significantly enhance income and product competitiveness in both local and external markets. Employing a qualitative descriptive approach, the research identifies key strategies such as continuous product quality improvement through training and innovation in flavor variants and hygienic packaging, the development of integrated marketing networks combining traditional and digital platforms, managerial training for human resource capacity building, and sustainable utilization of abundant local raw materials. The study contributes novel insights into integrating product innovation tailored to modern consumer preferences and the successful transition of traditional MSMEs into digital marketing channels. Additionally, it highlights the socio-cultural role of MSMEs in preserving local identity and cultural heritage, alongside environmental sustainability through coastal ecosystem preservation. The findings provide valuable recommendations for policymakers, business actors, and stakeholders to foster sustainable MSME development that balances economic, social, and cultural dimensions, ultimately supporting inclusive local economic growth
Copyright (c) 2025 Ahmad Zaky Jahisam, M. Arif Musthofa , Zeni Sunarti, Erwina Kartika Devi, Siti Fatimah https://creativecommons.org/licenses/by/4.0
Pricing Model of Palm Oil by Toke: An Islamic Economic Perspective on Indebted Farmers
This study examines the unilateral price-setting practices by toke (middlemen) on indebted palm oil farmers in Muara Sabak Timur District from an Islamic economic perspective. The findings reveal that price determination occurs without farmers’ consultation or mutual consent, leading to significantly lower prices for indebted farmers compared to debt-free counterparts. This practice exacerbates economic injustice and deepens farmers’ dependency on toke, who use debt as a covert mechanism of price control. The study identifies elements of gharar (uncertainty), zulm (oppression), and ikrah (coercion) in the pricing practices, which violate the Islamic principle of an-tarāḍin (mutual consent) in transactions. Recommendations include establishing Sharia-compliant cooperatives and microfinance institutions offering interest-free financing and transparent, fair pricing mechanisms. Additionally, the study proposes the implementation of hisbah supervision as a social control instrument to prevent exploitative practices. The research contributes to the agrarian economic literature by integrating maqāṣid shariah principles to promote social justice and economic empowerment for small-scale farmers, ultimately supporting sustainable development and equitable market systems
Copyright (c) 2025 Rima, M. Arif Musthofa , Khusnul Yatima, Daud, Sarwono, Triyana Wulandari, Ahmad Edi Saputra https://creativecommons.org/licenses/by/4.0
Optimization of the Dual Role of Housewives in the Economic Activities of Fishermen Communities in the Digital Era
The dual role of housewives in the fishing community of Mendahara Ilir Subdistrict is the primary focus of this study, which examines how they manage domestic responsibilities while simultaneously contributing to informal economic activities such as part-time work and small-scale enterprises. This study also highlights the practice of saving at Islamic banks as a strategy to enhance financial literacy and economic stability for fishing families. Employing a qualitative approach with a case study method, data were collected through in-depth interviews, participatory observation, and document analysis. The findings indicate that the dual role of housewives serves as a crucial pillar in maintaining family economic resilience, particularly amid the instability of husbands’ incomes. Economic activities carried out by housewives, such as betel nut peeling and home-based businesses, not only increase family income but also strengthen social solidarity within the community. Saving activities at Islamic banks align with religious values and contribute to sustainable family financial management. This study underscores the importance of policy support for women’s empowerment through skills training, access to capital, and market network expansion, alongside promoting inclusive financial services grounded in Islamic principles. In conclusion, the strategic involvement of housewives in both domestic and economic spheres significantly contributes to the sustainable socio-economic development of the fishing community
Copyright (c) 2025 Erwin Gano, Sayida Khoiratun Nisak, Wandi, Wargo, Erwina Kartika Devi https://creativecommons.org/licenses/by/4.0
Analysis of Community Digital Literacy Levels in the Use of Mobile Banking at Islamic Banks
This study explores the level of knowledge and understanding of mobile banking services offered by Bank Syariah Indonesia among the community of Kelurahan Mendahara Ilir. Utilizing a qualitative descriptive approach, data were collected through interviews, observations, and document reviews to analyze community experiences and perceptions. Findings reveal that knowledge about mobile banking varies significantly, with younger and more educated individuals demonstrating greater awareness and usage. Major barriers include insufficient socialization and training, unstable internet connectivity, limited data availability, and concerns over digital transaction security. These challenges contribute to the continued reliance on conventional banking methods among certain groups. The study highlights the necessity for intensified and inclusive educational programs, improved digital infrastructure, and user-friendly guidance to enhance digital literacy. Addressing these issues will facilitate broader adoption of mobile banking services and support the advancement of sharia-compliant financial inclusion in the digital age
Copyright (c) 2025 Rizky Ramadhan Asmara, Hasna Dewi , Ahmad Edi Saputra, Erwina Kartika Devi, Haeran https://creativecommons.org/licenses/by/4.0
Innovative Equitable Profit-Sharing Schemes for Optimizing Cattle Farming Income: An Integrative Approach Based on Islamic Law
This study explores the effective implementation of the profit-sharing mechanism based on the mudharabah contract in cattle farming enterprises in Parit Culum II Village, Indonesia, aiming to overcome capital constraints and enhance farmers’ income. Employing a qualitative descriptive approach, the research combines empirical and normative juridical methods, utilizing field observations, interviews, and document analysis. The findings reveal that the mudharabah model fosters a synergistic partnership between capital providers (shahibul maal) and farmers (mudharib), where profits are shared proportionally and financial risks borne mainly by capital owners, unless managerial negligence occurs. Notably, the study uncovers an innovative profit-sharing scheme involving both monetary returns and proportional division of livestock offspring, promoting sustainable biological asset management. This application extends fiqh muamalah into the agribusiness sector, emphasizing justice (‘adl), trustworthiness (amanah), and maqashid al-shari’ah principles to establish transparent and equitable partnerships. The research highlights the importance of enhanced monitoring, communication, and Shariah-based managerial training to optimize partnership sustainability. This model offers practical insights for advancing inclusive and sustainable Shariah-compliant economic development in rural agrarian communities
Copyright (c) 2025 Ana Pertiwi, Zeni Sunarti, Haeran, M. Arif Musthofa , Erwina Kartika Devi https://creativecommons.org/licenses/by/4.0
Optimization of Financing in Joint Business Savings and Loan Cooperatives as a Driving Force of the Economy
This study examines the role of the Joint Savings and Loan Cooperative (KSP-UB) in Mendahara Subdistrict in promoting local economic development, particularly for micro and small business actors. Using a qualitative descriptive approach, the study describes how the cooperative provides accessible, affordable, and tailored financing to its members, thereby strengthening their business capacity and driving village economic growth. Beyond financing, the cooperative also acts as a facilitator for human resource development through training in financial management, digital marketing, and product innovation. KSP-UB supports member product marketing by expanding market access through both traditional and digital networks. The business networks formed among members enhance solidarity, production efficiency, and bargaining power in the market. The findings indicate that the cooperative is not only an alternative financial institution but also a strategic partner that empowers and strengthens the economic independence of the community in an inclusive and sustainable manner. These findings contribute significantly to understanding the role of cooperatives in microeconomic development in rural areas
Copyright (c) 2025 Irwan Gano, Daud, Al-Munip, Sayida Khoiratun Nisak, Siti Fatimah https://creativecommons.org/licenses/by/4.0
Optimization of Coconut Plantations as a Source of Economic Empowerment for Santri in Islamic Boarding Schools
This study examines the management of coconut plantations at Pondok Pesantren Wali Peetu in Desa Air Hitam Laut as an effort to strengthen the economic independence of the pesantren while serving as a holistic educational medium for santri (students). A qualitative research method employing a case study approach was used to explore the management processes, economic roles, and social impacts generated by the plantation. The findings indicate that the involvement of santri in all stages of coconut plantation activities not only produces significant income for the pesantren but also shapes the character, life skills, and leadership qualities of the santri in accordance with Islamic economic principles. This management model applies the “learning by doing” approach and context-based character education, integrating spiritual, technical, and social aspects. The coconut plantation management at the pesantren represents an important innovation that fills the gap in the traditional pesantren educational paradigm with a sustainable community-based economic empowerment approach. These findings are expected to serve as a reference for other pesantren seeking to optimize local resources for sustainability and santri empowerment
Copyright (c) 2025 Kaharuddin, Siti Fatimah, Sarwono, sarmiati, Erwina Kartika Devi, Wargo, Al-Munip https://creativecommons.org/licenses/by/4.0
Sharia Economics at the Micro Level: Application of Transaction Principles among Street Vendors
This study examines the implementation of Islamic economic principles in street vendors’ (PKL) transactions at Pasar Angso Duo, Jambi City, employing a qualitative approach through in-depth interviews, participatory observation, and document analysis. The findings reveal that the application of Sharia principles occurs in a partial and pragmatic manner, relying more on personal ethics, customer trust, and traditional market culture than on formal fiqh muamalah understanding. Principles such as price transparency, justice (‘adl), the prohibition of riba, and the avoidance of gharar are observed in practice, albeit without the use of formal Sharia terminology. The bargaining mechanism plays a pivotal role as a natural medium for realizing the principle of an-tarāḍin (mutual consent), while challenges such as limited formal understanding, economic pressures, and minimal institutional guidance act as inhibiting factors. This study contributes to the literature by demonstrating that the core values of Islamic economics can organically emerge within an informal sector that operates with minimal regulation. The implications underscore the need for culturally grounded and participatory strategies to strengthen Sharia-compliant economic practices, including contextualized education, accessible Islamic microfinance, and adaptive regulations attuned to the dynamics of traditional markets, to sustain the core values of Sharia while enhancing the welfare of street vendors
Copyright (c) 2025 Azizah Putri Dewi, Wargo, Zaenal Abidin https://creativecommons.org/licenses/by/4.0
Economic Revitalization of Suka Maju Village through a Productive Waqf Model: Strategies and Implementation
Economic empowerment of rural communities is a critical aspect of sustainable national development. Suka Maju Village possesses substantial local resource potential but faces various challenges in optimizing these resources, such as limited business capital, low financial literacy, and inadequate infrastructure. This study examines the economic empowerment strategies of the Suka Maju community through the implementation of productive waqf as an innovative and sustainable Islamic economic instrument. A qualitative case study approach was employed to explore the management practices of productive waqf and its impact on improving community welfare. The findings indicate that a participatory and transparent productive waqf management model can increase community income by 30–50%, while simultaneously strengthening social capital through mutual cooperation and community solidarity. The active role of community leaders in adaptive education and communication proved to be a key factor in the program’s success. This study concludes that professional and participatory governance of productive waqf not only supports the sustainability of economic empowerment programs but also provides a replicable framework for the development of other villages grounded in strong socio-religious values
Copyright (c) 2025 Rizky Al-Munawar, Wargo, Siti Fatimah, Daud, sarmiati https://creativecommons.org/licenses/by/4.0
The Firewood-Fried Shrimp Crackers MSME: A Model for Sustainable Local Economic Empowerment
This study aims to examine the role of the Firewood-Fried Shrimp Cracker Micro, Small, and Medium Enterprise (MSME) in Mendahara Ilir Village, East Tanjung Jabung Regency, in enhancing the income of coastal communities. Employing a qualitative approach with a descriptive method, data were collected through direct observation, in-depth interviews, and documentation, and were subsequently analyzed inductively using data reduction, data display, and conclusion-drawing techniques. The findings indicate that this MSME makes a significant contribution to the local economy by creating employment opportunities for low-educated workers, increasing household income, and improving quality of life in areas such as education, health, and housing. The enterprise’s main strengths lie in production skills inherited across generations and the use of traditional methods that preserve its distinctive flavor. Nonetheless, it faces challenges including limited capital, unstructured management, a shortage of skilled labor, and dependence on raw material supplies affected by weather and environmental conditions. Government support in the form of training, financial assistance, and marketing facilitation has helped expand market reach. The study concludes that, with strengthened managerial capacity, improved access to financing, and the development of adaptive marketing strategies, the Firewood-Fried Shrimp Cracker MSME has the potential to serve as a sustainable model of local wisdom-based economic development
Copyright (c) 2025 Nanda Prameswari, Alisyah Pitri, Sayida Khoiratun Nisak, Anatun Nisak Munamah, Hasna Dewi , Erwina Kartika Devi, Ahmad Edi Saputra https://creativecommons.org/licenses/by/4.0
Perceptions and Preferences of Traditional Market Traders toward Islamic Banking
This study explores the perceptions of traders at Pasar Sabtu, Mendahara Ilir, towards Islamic banking, focusing on factors influencing their acceptance and utilization of Sharia-compliant financial services. Employing a qualitative descriptive approach through interviews, observations, and document analysis, the research uncovers that while traders exhibit a positive inclination toward Islamic banking grounded in spiritual values and trust, their understanding of fundamental Sharia principles remains limited. Barriers such as restricted physical access to Islamic banking branches, inadequate financial and digital literacy, and reliance on informal information networks hinder broader adoption. The study highlights the critical role of spirituality as social capital, alongside geographic, educational, and socio-cultural factors, in shaping perceptions and behaviors. Findings suggest that for Islamic banking to expand inclusively within traditional markets, strategic emphasis must be placed on comprehensive literacy enhancement, improved accessibility, and community engagement. This research contributes novel insights by holistically integrating spiritual, educational, and socio-economic dimensions, providing a foundation for tailored educational and marketing strategies that support sustainable financial inclusion
Copyright (c) 2025 M. Fahrurrozi, Zaenal Abidin, Sarwono, Sayida Khoiratun Nisak, Hasna Dewi , M. Arif Musthofa , Erwina Kartika Devi https://creativecommons.org/licenses/by/4.0
A Socio-Economic Overview of Majeng Ikan Partnership: A Profit-Sharing Analysis within the Framework of Sharia Economic Law
The study purpose was to examine the implementation of profit-sharing systems in the traditional majeng ikan practice in Lambur Luar Village, Tanjung Jabung Timur, from the perspective of Islamic economic law. The research aimed to analyze how local profit-sharing mechanisms align with Sharia principles such as mudharabah, musyarakah, and ijarah, despite the absence of formal contracts. It also sought to identify challenges faced in contract clarity, transparency, and fairness within community-based economic cooperation. Ultimately, the study intends to propose Sharia-compliant solutions that strengthen the sustainability of traditional fishing economies through improved legal awareness and ethical practice. Results. The research found that majeng ikan profit-sharing reflects the core values of Islamic economics—justice, trust, and mutual consent—even though it relies on unwritten agreements. Profit-sharing typically follows a 50:50 ratio between net owners and fishermen, aligning with the mudharabah contract model. However, issues such as verbal-only agreements and limited understanding of Sharia contracts create vulnerabilities to disputes and exploitation. The study also observed adaptive features such as non-cash distribution and spontaneous mutual aid, which strengthen household resilience but require clearer ethical and legal safeguards.
Copyright (c) 2025 Seniati, Nilfatri, Wandi, Alisyah Pitri, Reza Okva Marwendi https://creativecommons.org/licenses/by/4.0
The Impact of Financial Literacy and Inclusion on MSME Performance in Talang Babat: An Empirical Approach to Driving Local Economic Growth
Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economy, yet their performance in regions like Talang Babat Subdistrict remains suboptimal due to low financial literacy and limited financial inclusion. This study investigates the individual and simultaneous effects of financial literacy and financial inclusion on MSME performance using a quantitative causal approach with multiple linear regression analysis. Data were collected from 89 MSME actors selected through cluster random sampling. The results demonstrate that both financial literacy and financial inclusion significantly and positively influence MSME performance, explaining 68.8% of its variance. The study highlights the synergistic impact of these variables, emphasizing the importance of integrating financial education with improved access to formal financial services. Findings also underscore the practical importance of separating personal and business finances and structured financial record-keeping in enhancing business sustainability. The study contributes to MSME literature by providing an integrative model and offers policy recommendations for local governments and financial institutions to support MSME development through holistic financial capacity building and inclusion strategies
Copyright (c) 2025 Dimas Agung Prayoga, Zaenal Abidin, Khusnul Yatima, M. Arif Musthofa , Erwina Kartika Devi, Reza Okva Marwendi https://creativecommons.org/licenses/by/4.0
The Role of Optimism, Innovativeness, Discomfort, and Insecurity in the Acceptance of Bank Jago’s Mobile Application: A TRI–TAM Approach
The development of digital banks in Indonesia, such as Bank Jago, has transformed the way people access financial services. The success of adopting these services is influenced not only by technology availability but also by users' psychological readiness. This study combines TRI and TAM to analyze how innovativeness, optimism, insecurity, and discomfort affect PEOU, PU, and ITU among Indonesia's digital generation. The research uses a quantitative survey and PLS-SEM analysis. Results indicate that optimism significantly boosts PEOU but does not significantly affect PU or ITU. Innovativeness significantly enhances PU and PEOU but does not influence ITU. Contrary to expectations, discomfort demonstrates a significant positive relationship with PU but has no notable impact on PEOU or ITU. Insecurity shows no significant effect on any variables. Moreover, PEOU significantly increases PU but negatively influences ITU, PU does not significantly impact ITU. These findings suggest that ease of use and PU are not always the main factors driving the intention to adopt technology, particularly among users familiar with digital tools. This research contributes to the literature on TRI and TAM integration and offers practical insights for digital financial service developers to consider psychological readiness when designing technology adoption strategies.
Copyright (c) 2025 Stanny Dewanty Rehatta, Inkreswari Retno Hardini, Meta Bara Berutu https://creativecommons.org/licenses/by/4.0
The Effect of Sharia Financial Literacy, Risk Perception and Return Expectation on Sharia Stock Investment Decision Making in Islamic Business Perspective (Study on Generation Z in Bandar Lampung who Actively Invest)
This study aims to measure and analyze the effect of Islamic financial literacy, risk perception, and return expectations on investment decision-making Islamic stocks among Generation Z in Bandar Lampung. The approach used is quantitative, with data collection through questionnaires distributed to 100 respondents selected using purposive sampling technique. Data analysis technique used is multiple linear regression with the help of SPSS software version 26. The results of the study partially indicate that Sharia financial literacy has a positive and significant influence on investment decisions, which means that the higher the understanding of Islamic financial principles, the higher the tendency to invest in Sharia. Risk perception also has a positive and significant effect, which shows that respondents can manage risk wisely and are not easily hindered by it in making investment decisions. Return expectations show a positive and significant influence, where the greater the expectation of investment returns, the stronger the intention to invest. Simultaneously, these three variables contributed 77.7% to changes in investment decisions. These findings reinforce the understanding that Generation Z has a rational mindset and spiritual values in assessing Islamic stock investment opportunities.
Copyright (c) 2025 Bintang Maulana, Femei Purnamasari, Is Susanto https://creativecommons.org/licenses/by/4.0
The Influence of Omni-Channel Integration Quality and Transactional Interest on Repurchase Decisions with Trust as a Mediating Variable at PT Pegadaian in the Perspective of Islamic Business
This study comprehensively examines the impact of omni-channel integration quality and transactional interest on repurchase decisions, with trust as a mediating variable from the perspective of PT. Pegadaian UPC Pahoman Bandar Lampung customers, which is relevant to Islamic business principles. The methodology used is a quantitative approach, which is a scientific approach focused on the systematic collection and processing of numerical data from a defined population. The number of respondents was determined using the Slovin formula with a margin of error of 10%, resulting in a sample of 96 respondents who were active customers during the year 2024. The research results indicate that the quality of omni-channel integration and transactional interest have a positive and significant influence on the decision to make repeat purchases. In addition, the path analysis results reveal that trust plays a strong mediating role in strengthening the correlation between the independent variables and the decision to repurchase. This illustrates that in the context of Islamic business, the success of long-term relationships between companies and customers is highly dependent on the establishment of mutual trust and the fulfillment of the values of fairness, transparency, and integrity in every transaction interaction.
Copyright (c) 2025 Elviani Elviani, Ahmad Habibi, Yeni Susanti https://creativecommons.org/licenses/by/4.0
Analysis of Palm Sugar Business Development Strategy in Increasing Income in Bahorok District, Langkat Regency from the Perspective of Maqashid Syariah
The primary objective of this study is to examine the income earned by the palm sugar business community group in Bahorok District, Langkat Regency, through the lens of Maqashid Sharia. This research adopts a qualitative approach, with data collected through direct interviews with palm sugar entrepreneurs in the region. A total of ten respondents were selected from two villages in Bahorok District. Data collection methods included observation, interviews, and documentation. The findings reveal that the palm sugar household industry in Bahorok District significantly contributes to improving the community’s economic conditions, as reflected in the income generated from sales. The production of palm sugar from processed palm sap plays a crucial role in increasing household income. Within the framework of Maqashid Sharia, production activities must prioritize the realization of benefits (maslahah) and the prevention of harm (mafsadah). The concept encompasses five key elements: the preservation of religion, life, lineage, intellect, and wealth. Based on the analysis, the most prominent aspect observed among palm sugar artisans in Bahorok District is the preservation of wealth (Hifdz al-Mal). This is evident from the way their income supports family health, education, food, and clothing needs, thereby ensuring their economic welfare. Moreover, the safeguarding of wealth is consistently aligned with income sources obtained through lawful means, in accordance with Islamic law, which is an absolute principle to be upheld.
Copyright (c) 2025 M. Eza Baihaqi, Imsar Imsar, Muhammad Ikhsan Harahap https://creativecommons.org/licenses/by/4.0
Analysis of Factors Influencing Consumers in Purchasing Coffee Products of PT Indraco Global Indonesia
The purchasing decision process has a very important meaning for the progress of the company. The company can find out how much consumer interest in the products offered and whether the predetermined targets can be achieved or not with the purchasing decision process. This study aims to determine the extent to which product quality, price, and packaging influence the purchase of PT Indraco Global Indonesia's Rasa Sayang coffee. The research approach used was a combination of descriptive and verification, with a sample size of 96 respondents. To ensure the validity and reliability of the research instruments, they were tested. Data analysis methods included multiple regression, multiple correlation, and the coefficient of determination. Based on the study results, product quality does not significantly influence consumer purchasing decisions. Product price significantly influences consumer purchasing decisions. Product packaging does not significantly influence consumer purchasing decisions. On the other hand, product quality, price, and packaging substantially influence purchasing decisions..
Copyright (c) 2025 Nadia Mahardini, Alfred Setio Heriman, Agus Fadil Wibowo https://creativecommons.org/licenses/by/4.0
The Paradox of Indonesia’s Tobacco Excise Policy: A Literature Review of Effectiveness, Inequality, and Socioeconomic Impacts
Indonesia’s tobacco excise policy has revealed a paradox between its normative objectives and the realities of its implementation. On one hand, the policy aims to reduce cigarette consumption and increase state revenue. On the other hand, successive excise tax hikes have triggered a rise in illicit cigarette circulation, undermined legal small-scale tobacco industries, and exacerbated socioeconomic inequality. This study employs a qualitative approach through literature review to examine the dynamics of tobacco excise policy using public policy theory, policy effectiveness, and socioeconomic disparity frameworks. The findings show that ineffective enforcement, weak distribution systems, and the absence of stakeholder inclusion have prevented the policy from achieving its intended outcomes. The sharp increase in excise taxes without sufficient oversight has created economic incentives for black-market activity, while also driving mass layoffs in small and medium-scale tobacco manufacturing. These outcomes confirm the theory of circular cumulative causation: policies that fail to integrate with social-economic realities tend to reinforce cycles of inequality and regulatory evasion. Therefore, a reformation of Indonesia’s tobacco excise policy is urgently needed—one that emphasizes fairness, effectiveness, and responsiveness through improved oversight, equitable fiscal distribution, and inclusive policymaking involving local communities and small businesses.
Copyright (c) 2025 Khairullah Anshari, Rizky Subhan, Riska Aulia Noor, Fika Fibriyanita https://creativecommons.org/licenses/by/4.0
Linking Technology Readiness and eWOM Readiness: Evidence from Indonesian MSMEs
Electronic Word of Mouth (eWOM) has become a central factor influencing consumer behavior in the digital economy, yet many micro, small, and medium enterprises (MSMEs) remain unprepared to manage it effectively. While prior studies have applied the Technology Readiness Index (TRI) in areas such as e-commerce and customer relationship management, little is known about its role in shaping organizational readiness for eWOM. This study addresses this gap by exploring how the four TRI dimensions—optimism, innovativeness, discomfort, and insecurity—affect eWOM readiness among Indonesian MSMEs. A quantitative survey was conducted, and the data were analyzed using structural equation modeling to capture the relationships between constructs. The findings confirm that technology readiness significantly influences MSMEs’ ability to engage with eWOM, with positive dimensions acting as drivers and negative dimensions serving as barriers. The study extends TRI theory into the underexplored domain of digital customer engagement and highlights the need for MSMEs to develop structured processes and managerial capabilities to leverage eWOM strategically. Policy initiatives such as UMKM Go Digital are encouraged to move beyond platform adoption and strengthen support for review management practices. Limitations of the study include its cross-sectional design and single-country focus, suggesting future comparative and longitudinal research.
Copyright (c) 2025 Fauzan Fadlullah, Faiz Nuha Ilmawan https://creativecommons.org/licenses/by/4.0
Economic-Based Food Waste Management Strategy (Qualitative Study at Elang Medika Corpora/EMC Alam Sutera Hospital in South Tangerang)
This study aims to analyze the implementation of food waste management at EMC Alam Sutera Hospital, assess its impact on the environment and hospital operations, and identify strategies for utilizing it to increase economic value. The approach used is qualitative with descriptive research type. Data were collected through interviews, observations, and documentation, then analyzed using data reduction, data presentation, and conclusion drawing. The results showed that food waste management at EMC Alam Sutera Hospital is carried out through sorting organic waste, processing it into compost, and distributing the processed products for use in the hospital area or for sale to the surrounding community. This strategy has a positive impact on the environment by reducing the volume of waste disposed to landfills and increasing operational efficiency through reduced waste disposal costs. In addition, the utilization of food waste as compost provides economic opportunities for the hospital by making it an additional source of income while supporting the circular economy principle.
Copyright (c) 2025 Hawreyvian Rianda Seputra, A. Rohendi, Yen Efawati https://creativecommons.org/licenses/by/4.0
The Relationship Between Job Satisfaction and Work Motivation with Employee Productivity at UD. Hidayah
This study aims to examine the relationship between job satisfaction and work motivation with employee productivity at UD. Hidayah. The background of this research is based on the important role of these two factors in improving labor effectiveness and productivity in order to achieve company objectives. The research approach employed was quantitative, using questionnaires as the data collection tool, distributed to respondents according to the predetermined population. The data obtained from the questionnaires were then analyzed using multiple regression techniques to determine the relationship and influence among variables. The results of the analysis revealed that job satisfaction plays a crucial role by fostering various positive aspects, such as increasing employee productivity and engagement, reducing turnover, attracting qualified talent, building a positive work culture, and even contributing to broader economic stability. Work motivation, whether driven by internal or external factors, was also shown to have a significant and beneficial impact on improving employee performance productivity. When both aspects work together, motivation and job satisfaction have been proven to significantly enhance employee performance productivity.
Copyright (c) 2025 Muthi’atul Khasanah, Muammar Afif Al Qusaeri , M. Wahab Khasbulloh , Wiliyanto Wiliyanto https://creativecommons.org/licenses/by/4.0
Analysis of Regional Tax and Regional Retribution Contributions in Efforts to Increase Medan City's Original Regional Income 2020-2024
This study analyzes the contribution and effectiveness of restaurant tax in strengthening local revenue (PAD) in Medan City during 2020–2024. The research is motivated by the strategic role of the culinary sector as one of the pillars of urban economic activity and its potential as a sustainable source of fiscal capacity. Using a descriptive-analytical approach with mixed methods, data were obtained from secondary reports of the Regional Revenue Agency (BAPENDA) and primary insights from key stakeholders. The results reveal that restaurant tax consistently contributed more than 10% of PAD throughout the study period, peaking at 16.82% in 2023. This growth was driven by post-pandemic economic recovery, increasing community mobility, and the implementation of digital tax systems such as tapping box and e-SPTPD. Although the contribution slightly decreased to 15.52% in 2024, this was not due to sectoral decline but to diversification of other PAD sources. In terms of effectiveness, tax collection rose from a low level in 2020–2021 (76.9%) to above 90% in 2023–2024, indicating significant improvement in compliance and efficiency. The study concludes that restaurant tax plays a dual role: as a resilient revenue source and as a driver of fiscal modernization through digital transformation. Policy implications emphasize expanding digitalization, fostering taxpayer education for MSMEs, and diversifying PAD to reduce dependency on a single sector. These findings provide both theoretical insights into local tax governance and practical recommendations for fiscal policy in developing urban economies.
Copyright (c) 2025 M. Mahdi Saman Alfarizie https://creativecommons.org/licenses/by/4.0
The Influence of Self-Esteem, Social Support, Parental Influence, Economic Consideration, and Personal Interest on Career Decision-Making among Generation Z Students
Career is one of the most important aspects, especially for fresh graduates. However, not all students are able to plan their careers well, and some struggle to map out their future paths. Therefore, this study examines the influence of self-esteem, social support, parental influence, economic considerations, and personal interests on career decision-making among Generation Z students. The sampling technique employed was purposive sampling, while data were collected through both primary and secondary methods. The analysis was conducted using SPSS. The findings reveal that the variables with the strongest influence on career decision-making (Y) are personal interest (X5) and self-esteem (X1). In contrast, social support (X2), parental influence (X3), and economic considerations (X4) do not have a significant impact on career decision-making (Y). Nevertheless, when considered simultaneously, all five independent variables exert a significant effect on the dependent variable. This study is expected to help fresh graduates plan their future more effectively by taking into account external factors that may shape their career choices.
Copyright (c) 2025 Ebida Inas Syafiqo, Jati Waskito https://creativecommons.org/licenses/by/4.0
Free Nutritious Meals (MBG) and the Enhancement of Human Development in the Perspective of Islamic Economics
The Free Nutritious Meal (Makan Bergizi Gratis/MBG) program is one of the strategic policies of the Indonesian government aimed at improving the quality of human resources through health and education interventions. This study examines MBG from the perspective of Islamic economics, focusing on its relevance to the principles of justice, welfare distribution, and social equity. The research employs a qualitative descriptive approach by analyzing government policy documents, statistical data, and relevant literature, supported by the Islamic economic framework. The findings reveal that MBG not only provides direct benefits in improving students’ nutritional intake but also contributes significantly to the Human Development Index (HDI) through increased school attendance, learning productivity, and reduced inequality in access to basic needs. In the perspective of Islamic economics, MBG reflects the values of maslahah (public benefit) and ta’awun (mutual assistance), thereby aligning with the objectives of maqasid al-shariah in preserving life (hifz al-nafs) and intellect (hifz al-‘aql). The novelty of this research lies in integrating the analysis of a national nutrition-based welfare program with the conceptual framework of Islamic economics, offering an alternative lens for evaluating social policies. This study emphasizes that MBG has the potential to serve not only as a public welfare policy but also as a realization of Islamic economic principles in fostering inclusive and sustainable human development.
Copyright (c) 2025 Ahmad Khoirudin, M. Robby Kaharudin, Elce Purwandari https://creativecommons.org/licenses/by/4.0
The Impact of QRIS on Consumer Behavior in Urban Areas
The purpose of this study is to study how urban consumer behavior is influenced by the implementation of digital payment systems, specifically the Quick Response Code Indonesian Standard (QRIS). This study used a quantitative approach, sending questionnaires to respondents in urban areas. The research results show that QRIS usage and ease of access influence consumer behavior. Key findings indicate that people purchase more frequently, are more likely to engage in consumer behavior, and prefer cashless payments. Due to the convenience of QRIS, 62% of respondents reported making more impulse purchases. In addition, consumers' perceptions of the practicality and security of QRIS also help them prefer to use it. The majority of respondents considered QRIS secure (76%) and faster than cash payments (84%). This research shows that QRIS implementation not only increases the speed and convenience of transactions but also has socio-economic consequences, such as an increased propensity to spend more money in urban areas.
Copyright (c) 2025 Ringga Sentagi Asa, Fildzah Shabrina https://creativecommons.org/licenses/by/4.0
Digital Business Transformation: Innovation and Competitiveness Strategies in the Economy 4.0 Era
This study discusses digital business transformation as a strategy for innovation and increased competitiveness in the era of Economy 4.0. The background of this study stems from fundamental changes in the way companies operate, interact with consumers, and utilize digital technology as the main support for business activities. The objectives of this research are to analyze the digital transformation strategies pursued by business actors, identify the challenges faced, and formulate implications for competitiveness at the national and global levels. The research method used is a qualitative approach with a descriptive-analytical method. Data was collected through literature studies, in-depth interviews with business actors and experts, and non-participant observation of digital business practices in the e-commerce, fintech, and MSME sectors. Data analysis was carried out through the stages of reduction, presentation, and conclusion drawing using source triangulation techniques to ensure the validity of the findings. The results of the study show that digital transformation provides great opportunities to expand markets, improve efficiency, and create new innovation-based business models. However, the main challenges that arise include the internet access gap, low digital literacy, limited human resources, and data security threats. These findings confirm that the success of digital transformation depends not only on technology but also on the readiness of an ecosystem involving collaboration between the government, the private sector, academia, and the community. The implications of this research emphasize that digital business transformation is key to competitiveness in the global era, but it must be accompanied by inclusive strategies, supportive policies, and sustainable investment in human resource development. Thus, digital transformation can be a driving force for sustainable and equitable national economic growth.
Copyright (c) 2025 Ahmad Yahya Hamiduddin https://creativecommons.org/licenses/by/4.0
Analysis of Ambidexterity Leadership in Promoting Policy Networks for Marketing Innovation
This study investigates the role of ambidextrous leadership in driving marketing innovation through the strategic building and leveraging of policy networks. In an era of rapid market change, organizations face the critical challenge of balancing the exploration of new opportunities with the exploitation of existing advantages. Using a qualitative multiple case study approach, data was collected through in-depth interviews with senior marketing executives and innovation managers, participatory observations, and document analysis. The data was processed using NVivo 12 software, revealing distinct thematic patterns. The findings demonstrate that leaders who successfully employ ambidextrous behaviors proactively exploring new network connections (31% frequency) while efficiently exploiting existing relationships (28% frequency) significantly enhance their organization’s marketing innovation capabilities. These leaders act as pivotal architects of external networks, translating policy insights into competitive marketing strategies. However, the implementation faces challenges, including cross-sector collaboration barriers (11%) and resource allocation tensions (8%). Sentiment analysis further reflects these complexities, showing predominantly positive perceptions (67 documents) tied to strategic adaptability, alongside concerns about bureaucratic complexity (28 documents). The study contributes theoretically by extending ambidextrous leadership theory into the external domain of policy network management. Practically, it offers managers a framework for developing leadership capabilities that navigate dual imperatives, while providing policymakers insights into designing more effective innovation ecosystems. Ultimately, the research confirms that ambidextrous leadership is a vital dynamic capability for transforming policy network engagement into sustained marketing innovation.
Copyright (c) 2025 Dean Herdesviana; Ahmad Farabi; Maswanto Maswanto https://creativecommons.org/licenses/by/4.0
Strategic Human Resource: The Key to Future Business Sustainability
This study examines the crucial role of Strategic Human Resource Management (HRM) as a key to future business sustainability. In a business landscape that continues to experience disruption, this study uses a descriptive-qualitative approach with a literature review method. The results show that Strategic HRM plays a fundamental role in creating sustainable competitive advantage. Strategic HRM transforms human resources into unique, non-imitable strategic assets and becomes a key source of innovation. In addition, this approach builds mutually beneficial relationships with employees, which encourages loyalty and high productivity. Finally, Strategic HRM ensures that every HR practice, from recruitment to compensation, is aligned with the company's overall vision and strategy.
Copyright (c) 2025 Ferdiy Yudhi Andri Asnawan, Vivia Maya Rafica https://creativecommons.org/licenses/by/4.0
The Effect of Independence, Transparency, and Audit Experience on Audit Quality with Auditor Competency as a Moderation Variable (Study on Public Companies in Indonesia for the 2021-2023 Period)
This study aims to analyze the influence of auditor independence, audit transparency, audit experience, and auditor competence on audit quality. The background of this research is based on the importance of the role of auditors in providing confidence in the fairness of financial statements presented by business entities. The higher the quality of the audit carried out, the greater the level of trust of stakeholders in the company's financial information. This study uses a quantitative approach with causal design, as well as multiple linear regression analysis techniques to test the relationships between variables. The data was collected through the distribution of questionnaires to auditors working at Public Accounting Firms (KAP) in Indonesia. The results showed that partially or simultaneously, the four independent variables had a significant effect on audit quality. These findings confirm that increased auditor independence, transparency, experience, and competence are crucial factors in creating reliable and high-quality audits. The implications of this study are expected to be an input for regulators, companies, and auditors in improving audit quality through improving individual and institutional aspects of auditors.
Copyright (c) 2025 Kezia Sitohang, Joyce Prietycillia https://creativecommons.org/licenses/by/4.0
An Analysis of Gharar and Maisir in Claw Machine Games: A Review from the Perspective of Islamic Economic Law
Claw machine games have become an increasingly popular form of entertainment in various places, including shopping malls and cafés. However, despite their popularity, these games raise several concerns, particularly for children and teenagers. This study aims to analyze the practice of claw machine gaming and its impact from the perspective of Islamic economic law. A qualitative research method with a field study approach was used. Data were collected through observations and interviews with café owners, players, and parents of players at Café Kopi INJE, Tanjung Solok. The findings reveal that the game’s appeal lies in its element of challenge and luck, which encourages players to keep trying until they successfully win a prize. However, the game also increases consumerist behavior, triggers addictive effects, and can lead to psychological impacts such as frustration due to repeated failures. Furthermore, the game contains elements of uncertainty (gharar) and gambling (maisir), which contradict the principles of Islamic economic law. In the context of Indonesian law, luck-based games involving money may violate gambling regulations. The novelty of this study lies in its specific analysis of the implications of claw machine games from the perspective of Islamic economic law and their impact on the consumer behavior of children and teenagers. Therefore, stricter regulations are needed for luck-based games targeting children, along with early financial education. Educational and skill-based entertainment alternatives can serve as solutions to reduce the negative effects of these games
Copyright (c) 2025 Anggi Karisna, M Arif Musthofa , Zeni Sunarti https://creativecommons.org/licenses/by/4.0
The Influence of Work Motivation and Work Discipline on Employee Performance at PT Ariabima Propertindo
This research investigates the effect of work motivation and work discipline on employee performance at PT Ariabima Propertindo. The study is grounded in the recognition of these two factors as essential for enhancing workforce effectiveness and productivity in achieving organizational objectives. A quantitative approach was employed, utilizing questionnaires distributed to respondents based on the predetermined population. The collected data were analyzed through multiple regression techniques to assess the relationships and impacts among variables. The findings reveal that work motivation, driven by both internal and external factors, exerts a significant and positive influence on employee performance. Likewise, work discipline contributes by ensuring compliance with organizational policies, promoting punctuality, and supporting consistent task completion. When applied together, motivation and discipline play a substantial role in improving overall employee performance.
Copyright (c) 2025 Muammar Afif Al Qusaeri, M. Wahab Khasbulloh, Muthi’atul Khasanah https://creativecommons.org/licenses/by/4.0
The Influence of Human Resource Planning, Physical Work Environment and Non-Physical Work Environment on Performance Production Employees at PT Perkebunan Nusantara IV Regional I Kebun Bandar Betsy
This study aims to find out and analyze the partial and simultaneous influence of human resource planning, physical work environment and non-physical work environment on employee performance at PT Perkebunan Nusantara IV Regional I Kebun Bandar Betsy . This type of research uses causal associative research and the research method used in this study is the quantitative method. The population in this study is all production employees of PT Perkebunan Nusantara IV Regional I Kebun Bandar Betsy which totals 62 people. The sampling technique in this study is to use a sampling technique with a nonprobability sampling method with a saturated sample technique where the entire population is used as a sample. With the distribution of the questionnaire, the focus is on all employees of PT Perkebunan Nusantara IV Regional I Kebun Bandar Betsy . The results of the study explained that human resource planning partially had a significant effect on employee performance at PT Perkebunan Nusantara IV Region I. The physical work environment partially affects the performance of employees of PT Perkebunan Nusantara IV Regional I. . The non-physical work environment partially has a negative and insignificant effect on the performance of employees of PT Perkebunan Nusantara IV Region I. HR planning, physical work environment and non-physical work environment simultaneously have a significant effect on the performance of employees of PT Perkebunan Nusantara IV Region I. adjusted R square value of 0.755 can be called the determination coefficient, this means that 0.755 (75.5%) employee performance can be obtained and explained by HR planning, physical work environment and non-physical work environment while the remaining 24.5% is explained by variables outside the model that were not studied
Copyright (c) 2025 Dia Dia, Yuli Arnida Pohan https://creativecommons.org/licenses/by/4.0
The Effect of Service Quality, Customer Experience and Price Discount on Customer Satisfaction at Golden Lamian Plaza Medan Fair
This study aims to find out and analyze the partial and simultaneous influence of Service Quality, Customer Experience and Price Discount on Consumer Satisfaction at Golden Lamian Plaza Medan Fair. The type of research used in this study is causal associative research with quantitative methods. The population in this study are consumers who are visiting or have visited the Golden Lamian Plaza Medan Fair. The sampling technique in this study is to use the non-probability sampling method with accidental sampling technique. To determine the sample size, the researcher used the lameshow formula. The number of research samples taken in this study was rounded from 98 to 120 respondents to avoid biased data. The results of the study in the partial test showed that Service Quality had a positive and significant effect on Consumer Satisfaction, Customer Experience had a positive and significant effect on Consumer Satisfaction and Price Discount did not have a positive and significant effect on Consumer Satisfaction. Meanwhile, the results of the study in the simultaneous test showed that Service Quality, Customer Experience and Price Discount together had a positive and significant influence on Consumer Satisfaction at Golden Lamian Plaza Medan Fair. A adjusted value R square 0.232 can be called the determination coefficient, this means that 0.232 (23.2%) Consumer Satisfaction can be obtained and explained by Service Quality, Customer Experience and Price Discount while the remaining 76.8% is explained by variables outside the model that were not studied.
Copyright (c) 2025 Mutiara Putri Br. Ginting Mutia, Yuli Arnida Pohan https://creativecommons.org/licenses/by/4.0
The Effect of Workload, Work Environment, Individual Factors and Work Motivation on Work Stress of Health Workers at Pratama Nurjaya Clinic
The purpose of this study is to determine the influence of workload, work environment, individual factors and work motivation on work stress of health workers. The research population was 33 health workers. The sampling technique used is to include all health workers at the Pratama Nurjaya Clinic, namely by census. This type of research is quantitative research. The statistical instrument used was multiple regression analysis using validity, reliability and classical assumption tests. Based on the results of the study, it was found that there was an influence between workload (p = 0.022), work environment (p = 0.007) and work motivation (p = 0.030) on the work stress of health workers partially and it was found that there was no influence of individual factors (p = 0.343) on work stress. The most dominant factor affecting work stress is the work environment.
Copyright (c) 2025 Grace Ayu Silvania, Wahyuddin Bagenda, Yani Restiani Widjaja https://creativecommons.org/licenses/by/4.0
Unique and Attractive Digital Marketing Strategies for MSMEs in Indonesia
Digital marketing has become a key instrument for MSMEs (Micro, Small, and Medium Enterprises) to expand their market reach and compete in the digital era. Although numerous studies have explored digital marketing in general, few have specifically examined unique and engaging strategies that can enhance consumer engagement, brand differentiation, and loyalty in the context of Indonesian MSMEs. This article proposes a strategic framework for distinctive digital marketing by integrating content creativity, personalization, local storytelling, gamification, and omnichannel integration. The research method employed is a literature review and comparative analysis of empirical findings from Indonesian academic journals. The findings indicate that strategies combining interactivity, emotional elements, and adaptation to local characteristics have the potential to significantly improve digital marketing effectiveness. In conclusion, MSMEs need to develop digital marketing strategies that are not only operationally sound but also inspirational. Further field research is recommended to validate this proposed framework.
Copyright (c) 2025 Nurul Huda, Rizka Fitriyah, Hajar Hajar, Salman Farid, Vety Arofah https://creativecommons.org/licenses/by/4.0
The Effect of Human Resource Quality, Work Environment, and Work Safety on Employee Performance
At this time, the level of competition between companies is increasing and getting tougher, so every company is required to maximize the performance of its employees in the face of continuous competition. Just like the Regional Office of DJBC Sumbagbar which is still continuing to improve employee performance in managing work. This study aims to examine the effect of the quality of human resources, work environment, and safety on employee performance in the perspective of Human Resource Management. The method used is quantitative with analysis using SPSS 25 program, involving 67 respondents determined by total sampling strategy. The findings showed that partially, the quality of human resources had a negative and insignificant effect on employee performance, while the work environment and Occupational Safety had a positive and significant effect on employee performance in the company. Simultaneously the quality of human resources, work environment, and Occupational Safety have a positive and significant effect on employee performance. The implementation of Human Resource Management in the Regional Office of DJBC Sumbagbar has been based on the principles of Justice (al-adl), Trust (al-amānah), and responsibility (al-Mas'ūliyyah).
Copyright (c) 2025 Dera Ariani, Ahmad Habibi, Yeni Susanti https://creativecommons.org/licenses/by/4.0
Effect of Financial Literacy, Investment Risk and Financial Motivation on The Interest of Generation Z to Invest in Sharia Capital Market Islamic Business Perspective
This study aims to analyze the effect of financial literacy, investment risk and financial motivation on the interest of Generation Z to invest in the Islamic capital market Islamic business perspective. The research methodology used is descriptive quantitative, using the Slovin formula to obtain a population of 100 Generation Z people in Bandar Lampung. Data analysis methods used are data validity test, data reliability test, hypothesis test and coefficient of determination (R2). The results showed that financial literacy has a positive but insignificant effect on the interest of Generation z to invest in the Islamic capital market with a T-statistic value of 1,739 < 1.98 and a p-value of 0.082 > 0.05. Conversely, investment risk variables and also financial motivation have a positive and significant effect on increasing the interest of Generation z to invest with T-statistical values. Investment risk 2,495 > 1.98 and p-value of 0.013 < 0.05 and financial motivation 2,837 > 1.98 and p-value of 0.005 < 0.05.
Copyright (c) 2025 Muhammad Zaky Syafiq, Ahmad Habibi, Yeni Susanti https://creativecommons.org/licenses/by/4.0
Brand Experience, Brand Equity and Customer Satisfaction in Samsung Smartphone Users: An Islamic Business Ethics Perspective
Technology is something that we cannot avoid in this life because technological progress will run in accordance with scientific progress. Every innovation is created to provide positive benefits to human life, provide a lot of convenience, as well as a new way of doing human activities. Indonesia is dominated by the Samsung smartphone brand. Based on a survey conducted by the American Customer satisfaction Index (ACSI) in 2023, the Samsung Customer Satisfaction Index experienced instability in several market segments that there were complaints from customers about the quality of Samsung smartphone products. The purpose of this study is to look at the influence of brand experience and brand equity on customer satisfaction of Samsung smartphone users in the perspective of Islamic Business Ethics. The research method uses quantitative explanatory, with a sample of 100 respondents processed using the help of SmartPls 4 software, and the results show Brand experience and Brand equity have a significant positive effect on Customer satisfaction Samsung smartphones, Customer satisfaction on Samsung smartphone products is a natural thing and is allowed in Islam as long as it is not used for things that contain elements of crime, do not harm others and do not cause damage to economic activities (QS. Ash-Shu'ara: 183).
Copyright (c) 2025 Fadhillah Fadhillah, Muhammad Kurniawan, Mia Selvina https://creativecommons.org/licenses/by/4.0
The Influence of Digital Marketing, Customers Experience, and Fashion Involvement on Consumer Buying Interest in Bata Products in Medan Mall
This study aims to determine and analyze the influence partially and simultaneously. Digital Marketing, Customer Experience, Fashion Involvement , and Consumer Purchase Interest in Bata Products at Medan Mall . The type of research used in this study is causal associative research with quantitative methods. The population in this study were consumers who had visited and were interested in purchasing. The sampling technique in this study used a nonprobability sampling method with an accidental sampling technique. To determine the sample size, the researcher used the Lameshow formula. The number of research samples taken in this study was rounded from 98 to 124 respondents to avoid biased data. The results of the partial test showed that Digital Marketing has a positive and significant effect on consumer purchase intention, Customer Experience does not have a significant effect on consumer purchase intention , and Fashion Involvement has a positive and significant effect on consumer purchase intention. Meanwhile, the results of the simultaneous test show that Digital Marketing, Customer Experience, and Fashion Involvement have a positive and significant effect on consumer purchase intention. together have a positive and significant influence on Consumer Purchasing Decisions on Bata Products in Medan Mall . The adjusted R square value of 0.418 can be called the coefficient of determination, this means that 0.418 (41.8%) of Purchase Interest can be obtained and explained by Digital Marketing, Customer Experience and Fashion Information while the remaining 58.2% is explained by variables outside the model that were not studied .
Copyright (c) 2025 Apriliana Natasya, Yulia Arnida Pohan https://creativecommons.org/licenses/by/4.0
Tax Literacy Trumps Digitalization: The Key Driver of Employee e-SPT Filing Compliance
This study analyzes the effect of digitalization of the tax administration system and tax literacy on employees' annual e-SPT reporting at PT. Daiki Aluminium Industry Indonesia. Using a quantitative associative approach, the research collected data from 80 employees who are individual taxpayers through questionnaires. The data were analyzed using multiple linear regression. The results indicate that both digitalization of the tax administration system and tax literacy have a positive and significant effect on annual e-SPT reporting, both partially and simultaneously. These findings highlight the importance of training and disseminating information about digital tax systems to improve tax compliance. The study also identifies challenges such as technical issues and gaps in understanding, emphasizing the need for enhanced support and education for taxpayers.
Copyright (c) 2025 Fauzan Akbar Albastiah, Fauzi Isnaen https://creativecommons.org/licenses/by/4.0
Analysis of Marketing Development Strategies to Increase the Competitiveness of Sakinah Frozen Food Business in Paiton Probolinggo
The development of the frozen food industry in Indonesia is growing rapidly in line with changes in people's lifestyles that prioritize practicality and efficiency. This sector is a potential opportunity for Micro, Small, and Medium Enterprises (MSMEs), including Sakinah Frozen Food which sells various frozen processed foods. However, competition with large manufacturers' products as well as limitations in digital promotion and marketing strategies are the main challenges faced. This research aims to analyze marketing development strategies that can increase the competitiveness of Sakinah Frozen Food in the digital era. The approach used is a qualitative descriptive method with data collection techniques in the form of observation, in-depth interviews with business owners, and documentation of marketing activities carried out. Data analysis was carried out using the 7P marketing mix theory and Porter's competitiveness concept, to identify strengths, weaknesses, opportunities, and threats (SWOT analysis) in the marketing strategy of the business. This study discusses aspects of marketing promotional capacity through social media. The results show that Sakinah Frozen Food has strength in terms of product completeness, competitive prices, and responsive service to local consumers. However, there are still weaknesses in terms of digital promotion and the use of online platforms such as marketplaces and application-based delivery services
Copyright (c) 2025 Romzatul Widad, Fivia Saddha Inayah, Resty Dwi Maharani, Siti Maryam, Nabila Intan Pramesti, Syahriatul Akhiriyah https://creativecommons.org/licenses/by/4.0
The Synergistic Effect of Layout Regularity (Seiton) and Inventory Data Accuracy on Pick-Up Time Efficiency: A Quantitative Study in i3L Laboratory Warehouse
This study aims to analyze the synergistic effect of Seiton (systematic arrangement) and inventory data accuracy on the efficiency of item retrieval time in the i3L laboratory warehouse. A pre-post intervention design with multiple linear regression analysis was employed. Data were collected through 5S audits, distance measurements, time studies, and stock opname. Results showed significant improvements in Seiton scores (from 2.1 to 4.6), inventory accuracy (from 67% to 97%), and a reduction in retrieval time (from 1256 minutes to 45 minutes). Regression analysis indicated that both independent variables had a significant negative effect on retrieval time (p < 0.005), with an R² value of 0.78. This suggests that 78% of the variation in retrieval time can be explained by the combination of Seiton and data accuracy. The findings underscore the importance of integrating physical organization and data accuracy in warehouse management. It is recommended to implement 5S integrated with periodic data audits to support logistics efficiency and productivity.
Copyright (c) 2025 Wahyudi Adiprasetyo, Yoseph Sunardhi https://creativecommons.org/licenses/by/4.0
Empirical Study on MSME Compliance with SAK ETAP in Boyolali City
This study aims to analyze the factors influencing the compliance of Micro, Small, and Medium Enterprises (MSMEs) with the application of Financial Accounting Standards for Entities Without Public Accountability (SAK-ETAP) in Boyolali City. The background of this research lies in the low awareness and capability of MSME owners in preparing financial statements based on accounting standards, which may affect business management and access to financing. The variables examined include educational background, business age, and socialization or training received by MSME owners. This research employed a quantitative approach with a survey method conducted on 100 MSME respondents across three districts in Boyolali City. Data were analyzed using multiple linear regression. The results reveal that educational background, business age, and socialization positively and significantly affect MSME compliance with SAK-ETAP implementation. Simultaneously, these three variables contribute 80.8% to the application of SAK-ETAP. The findings highlight the importance of enhancing competencies through formal education and training, business experience, and government support in the form of socialization and assistance, enabling MSMEs to prepare financial reports in accordance with accounting standards. Therefore, implementing SAK-ETAP can promote transparency, increase business credibility, and strengthen the sustainability of MSMEs in Boyolali City.
Copyright (c) 2025 Rosita Dwi Hapsari, Haris Ihsanil Huda, Ratnaningrum Ratnaningrum https://creativecommons.org/licenses/by/4.0
The Influence of Intellectual Intelligence on Performance through Job Satisfaction among Employees of Bank Syariah Indonesia, Soekarno Hatta-Malang Branch
It utilizes job satisfaction as an intermediary variable to study the correlation of intellectual intelligence and employee performance. It is a quantitative associative causal research. 36 people constitute the total sample in the research, which was carried out at the Bank Syariah Indonesia Soekarno Hatta Malang Branch. The methods that are employed are linear regression analysis and path analysis. The findings on that research plainly suggest that while job satisfaction influence performance, intellectual competence has no effect on job satisfaction. However, compared to the direct influence, the indirect impact of intellectual intelligence on performance through job satisfaction is much lesser
Copyright (c) 2025 Wiwit Setyo Wardani https://creativecommons.org/licenses/by/4.0
The Effect of Recruitment and Training on Employee Performance at PT Gajah Mada Barokah Sukses Makmur Yogyakarta
This study aims to analyze the influence of recruitment and training on employee performance at PT Gajah Mada Barokah Sukses Makmur (GM Production Indonesia) in Yogyakarta. The research background is based on the phenomenon of a mismatch between the number of applicants and the quality of human resources required by the company, which operates in a dynamic and competitive event organizer industry. Despite receiving thousands of applicants, only a few qualified to be hired. Therefore, the company provides internal training to enhance employee competencies and professionalism. This research employed a quantitative approach using a survey method with 70 internal employees as respondents. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression. The results indicate that both partially and simultaneously, recruitment and training have a positive and significant effect on employee performance. The coefficient of determination (R²) value of 0.694 indicates that 69.4% of the variance in employee performance can be explained by recruitment and training, while the remaining 30.6% is influenced by other factors. These findings emphasize that selective recruitment and targeted training are crucial in building a competent workforce in the event organizer industry.
Copyright (c) 2025 Yunita Rahayu, John Sihar Manurung https://creativecommons.org/licenses/by/4.0
The Effect of Self Efficacy, Job Description, and Organizational Climate on Productivity Employees at PT. Multi Terminal Petikemas Belawan
Study This aim For analyze influence self efficacy , job description , and climate organization to productivity Work employees at PT. Pelindo Multi Terminal Petikemas both partially and simultaneously. The method used in this study is a quantitative method with a multiple linear regression approach. Data were obtained by distributing questionnaires to employees and analyzed using a statistical program. The results of the study indicate that partially, the self-efficacy variable has a positive and significant effect on work productivity. This indicates that the higher the level of employee confidence and belief in their abilities, the higher their work productivity. Likewise, the job description variable, which is also partially proven to have a positive and significant effect on work productivity. Clarity of job descriptions has been shown to increase employee focus, effectiveness, and work efficiency. Meanwhile, the organizational climate variable, partially does not have a positive and significant effect on work productivity. This indicates that the existing organizational climate is not strong enough or conducive to encouraging increased individual productivity. However, when the three variables are tested simultaneously, namely self-efficacy, job description , and organizational climate, the results show a positive and significant effect together on employee work productivity. This finding indicates that work productivity is influenced by a combination of interacting internal and external factors. Therefore, company management needs to manage these three factors in an integrated and sustainable manner to create synergy that can improve overall employee performance.
Copyright (c) 2025 Yoiron Gowasa Yoiron, Yuli Arnida Pohan https://creativecommons.org/licenses/by/4.0
The Role of Media in Policy Communication for Flood Management in Banjarmasin City
This study aims to analyze the role of media in the communication of flood management policies in Banjarmasin City, an area prone to flooding due to its geographical characteristics and rapid urbanization. Employing a descriptive qualitative approach, data were collected through in-depth interviews, focus group discussions (FGDs), and content analysis of local media coverage. The data were analyzed using techniques of data reduction, thematic categorization, and narrative interpretation. The findings reveal that the government's communication strategy remains predominantly top-down, relying heavily on digital media and technocratic narratives that are often difficult for the public to comprehend. Local media play a significant role in disseminating policy information but tend to favor government perspectives while providing limited space for civil society voices. The study also identifies several communication challenges, including unequal access to information, weak inter-agency coordination, and limited public dialogue. These findings highlight the need for a reformulation of flood policy communication strategies to be more dialogical, participatory, and community-based to enhance public awareness, preparedness, and active engagement in disaster mitigation.
Copyright (c) 2025 Junaidy Junaidy, Dewi Merdayanty, Rizky Subhan, Elisa Oktaviani DA, Lukman Fadlun, Khairullah Anshari, Hanan Nasywa https://creativecommons.org/licenses/by/4.0
Integration of Islamic Financial Technology and Digital Financial Inclusion in Indonesia
The development of financial technology (FinTech) has opened significant opportunities to expand access to inclusive financial services, including within the Islamic finance ecosystem. This article examines how the integration of Islamic financial technology (sharia fintech) can enhance digital financial inclusion among Indonesian society throughout 2021–2025. Using a literature review approach based on academic research, regulatory reports (OJK), and international institutional publications, the findings indicate that sharia fintech has the potential to expand the reach of Islamic financial services, particularly for MSMEs, marginalized communities, and younger generations. However, major challenges include low Islamic financial literacy, regulatory gaps for digital sharia products, as well as data security and sharia governance issues. Recommendations include regulatory harmonization, enhancement of digital–sharia literacy, development of governance standards and sharia compliance certification for digital products, and incentives for platforms that integrate maqasid al-shariah principles and inclusion indicators.
Copyright (c) 2025 Moh. Rofik, Nurul Huda https://creativecommons.org/licenses/by/4.0
The Effect of Working Capital, Business Scale, and Labor on the Income of Dairy Farmers in Boyolali Regency
This study aims to analyze the influence of working capital, business scale, and labor availability on the income of dairy farmers in Boyolali Regency. This study applies a quantitative descriptive and analytical approach with a sample of 60 dairy farmers who are members of the Cepogo Cooperative (KUD) taken using a purposive sampling method. Data were collected through questionnaires, interviews, observations, and documentation, then analyzed using multiple linear regression using the SPSS program. The findings of this study describe that "working capital, business scale, and labor have a positive and significant effect on the income of dairy farmers." The availability of adequate working capital allows farmers to optimize production activities, while a larger business scale increases efficiency and profits. In addition, a skilled and sufficient workforce supports operational effectiveness, which has a direct impact on increasing income. These findings emphasize the importance of access to capital, expanding business scale, and developing human resources as basic strategies to improve the welfare and competitiveness of local dairy farmers.
Copyright (c) 2025 Wulandari Wulandari, Heni Susilowati https://creativecommons.org/licenses/by/4.0
Synergy of Islamic Economics and SDGs: Strategy Toward Golden Indonesia 2045 Inclusion in Indonesia
The transformation of the global economy demands financial systems and development policies that are inclusive, sustainable, and equitable. Islamic economics, through instruments such as Islamic banks, zakat, waqf, takāful insurance, and sukuk, holds significant potential to support the achievement of the Sustainable Development Goals (SDGs) in Indonesia. This article examines the synergy between Islamic economic principles and SDG targets, identifies key instruments (productive zakat, green sukuk, Islamic financial inclusion), and formulates policy strategies to accelerate the contribution of the Islamic sector toward the “Golden Indonesia 2045” vision. The findings show that (1) Islamic financial instruments have demonstrated initiatives toward SDG integration but still require stronger impact measurement and transparent governance; (2) zakat and waqf can be positioned as social development instruments targeting poverty and inequality (SDG 1 & 10); and (3) green sukuk and Islamic green finance products offer sustainable infrastructure financing pathways. Recommendations include regulatory harmonization, capacity building for zakat/waqf management institutions, SDG-based reporting standards, and fiscal incentives for Islamic green instruments.
Copyright (c) 2025 Muhammad As'ari, Nurul Huda https://creativecommons.org/licenses/by/4.0
The Influence of Teamwork and Communication on Employee Performance at Phenom Event Indonesia in Bali
This research aims to determine the impact of team collaboration and communication on employee performance at Phenom Event Indonesia in Bali. The population and sample in this study consist of 70 employees using a saturated sample technique. Data collection techniques include observation and distribution of questionnaires. This research employs a quantitative research method with a descriptive type of study, encompassing validity tests, reliability tests, classical assumption tests, hypothesis tests (t-test, F-test, and analysis of determination coefficient (R2) test). The research results from the determination coefficient (R2) test indicate that the variables of teamwork and communication influence employee performance by 59.7%, while the remaining 40.3% is influenced by other variables not examined in this study.
Copyright (c) 2025 Poppy Raudah Harahap, Edi Putra Berutu https://creativecommons.org/licenses/by/4.0
The Effect of Price and Service Quality on Customer Satisfaction of PT Showbitz Mitra Utama Event Organizer in Medan City
Every company has a goal to win the competition and maximize company profits by attracting consumer interest from the suitability of the price set proportional to what will be given to the company and the quality of service that matches customer expectations or expectations. In other words, there are two main factors that affect service quality, namely expected service and perceived service. This study aims to determine how the effect of price and service quality on customer satisfaction of PT Showbitz Mitra Utama event organizer services. This type of research is quantitative with the data sources used, namely literature study and distributing questionnaires. The sample in this study were 35 respondents with saturated sampling technique. The data analysis technique used in this research is multiple linear regression with partial data hypothesis testing (t test), simultaneous test (F test) and the coefficient of determination using SPSS version 25. From the results of the t test, it shows that price and service quality partially have a positive and significant effect on customer satisfaction for event organizer services. The results of the F test show that price and service quality simultaneously have a positive and significant effect on customer satisfaction of event organizer service users. The Adjusted R Square (R2) results show that price and service quality are able to influence customer satisfaction of event organizer service users by 53.6% and the remaining 46.4% can be explained by factors not examined in this study such as promotional variables, promotional variables, location, facilities, company image, personal selling, product variations and so on which are not examined in this study.
Copyright (c) 2025 Syafika Husnia, Jenny Sari Tarigan https://creativecommons.org/licenses/by/4.0
The Influence of Work-Life Balance, Organizational Culture, and Job Satisfaction on Employee Performance at PT. GMF AeroAsia Tbk (Case Study on the Aircraft Support and Industrial Solution Unit)
Since employee performance directly impacts productivity and the achievement of corporate objectives, it is a critical factor in organizational success and competitiveness. Thus, the purpose of this study is to investigate how job happiness, organizational culture, and work-life balance affect the preservation and enhancement of employee performance. Quantitative approaches were used in this investigation. Saturated sampling was used throughout the sample process, yielding 93 responders. Primary data for this investigation were collected through questionnaires. To analyze the data, multiple linear regression was employed. The findings suggest that job happiness, corporate culture, and work-life balance all partially and concurrently affect worker performance.
Copyright (c) 2025 Wawan Saputra, Athiy Dina Rosihana, Astuti Madewi, Megania Kharisma https://creativecommons.org/licenses/by/4.0
The Influence of Price and Presentation Techniques on the Success of Bidding CV Reel Seven Organizer Palembang
The increasingly intense competition in the event industry requires every event organizer (EO) company to improve the quality of their services and marketing strategies in order to win bids (tenders) for organizing events from both government and corporate clients. The success of bidding is one of the key factors that determine an EO company's success in becoming the selected event organizer, which is essential for the company's sustainability and growth. This study aims to analyze the influence of pricing and presentation techniques on bidding success at CV Reel Seven Organizer in Palembang. A quantitative approach was used, employing a survey method involving 75 respondents who are clients of CV Reel Seven Organizer. The independent variables in this study are price and presentation technique, while the dependent variable is bidding success. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The validity and reliability tests showed that all research instruments were valid and reliable. The t-test results indicated that both price and presentation technique have a significant partial effect on bidding success. Meanwhile, the F-test indicated that both independent variables simultaneously have a significant effect on bidding success. The coefficient of determination (R²) showed that price and presentation technique contribute 62.8% to the variation in bidding success. These findings highlight the importance of setting competitive prices and using effective presentation techniques to attract and gain the trust of clients. Therefore, companies need to pay close attention to pricing strategies and improve presentation skills in every bidding process.
Copyright (c) 2025 Aditya Francisco Lubis, Agus Mariani Saragih https://creativecommons.org/licenses/by/4.0
The Influence of Promotion and Service Quality on Visitor Satisfaction at PT Angsamas Ratu Tama (Case Study on the Vesak Event of the Medan City Government 2596 B.E/2025)
The event industry in Indonesia is growing rapid growth, especially in organizing cultural and religious-based events that carry strong spiritual and social values. One notable example is the Waisak Celebration 2596 B.E./2025 organized by the Medan City Government in collaboration with PT Angsamas Ratu Tama. This event not only symbolizes interfaith harmony but also contributes to local tourism and economic development. The success of such events depends not only on the number of visitors but also on the effectiveness of promotional strategies and the quality of services provided. This study aims to analyze the influence of promotion and service quality on visitor satisfaction, both partially and simultaneously, as well as to identify which variable has the most dominant effect. The research uses a quantitative approach with multiple linear regression analysis. Data were collected through a questionnaire distributed to 100 respondents who attended the Waisak 2596 B.E./2025 event at Lapangan Benteng, Medan. The results show that both promotion and service quality have a positive and significant effect on visitor satisfaction. Therefore, promotional strategies and service quality play a critical role in enhancing visitor satisfaction during large-scale religious events. These findings are expected to serve as practical references for event organizers in designing more effective promotional and service strategies. Furthermore, this study contributes academically to the development of event management research, particularly within the context of cultural and religious event.
Copyright (c) 2025 Nadhira Rahmi, Djames Siahaan https://creativecommons.org/licenses/by/4.0
The Influence of Accessibility and Cultural Events Organized by the Lake Toba Authority Implementing Agency on the Decision to Visit Toba Caldera Resort
This study aims to analyze the influence of accessibility and cultural events organized by the Lake Toba Authority (BPODT) on tourists' decision to visit Toba Caldera Resort. The research is based on the growing importance of Toba Caldera Resort as a part of Indonesia's National Tourism Strategic Areas (KSPN), developed to become a leading destination in North Sumatra, particularly in the cultural tourism sector and the MICE industry (Meeting, Incentive, Convention, and Exhibition). A quantitative approach was used with a survey method. The sampling technique employed was non-probability sampling with an accidental sampling approach involving 100 respondents who met the criteria: having visited Toba Caldera Resort and attended at least one cultural event in the area. The research instrument was a Likert-scale questionnaire, which was tested for validity and reliability. Data analysis involved classical assumption tests (normality, multicollinearity, and heteroskedasticity), multiple linear regression, t-test, F-test (ANOVA), and coefficient of adjusted determination (R²) using SPSS. The results show that accessibility (X1) has a significant effect on the decision to visit, with a significance value of 0.000, a t-value of 15.480, and a beta coefficient of 0.774. Cultural events (X2) also have a significant effect, with a significance value of 0.000, a t-value of 5.931, and a b eta of 0.296. Simultaneously, both variables significantly influence the decision to visit, with an F-value of 157.573 and significance of 0.000. The adjusted R Square value of 0.760 indicates that 76.0% of the variance in visit decisions can be explained by these two variables, while the remaining 24.0% is influenced by other factors not included in the model. This study concludes that improving accessibility and organizing attractive and consistent cultural events are effective strategies to enhance destination appeal and increase tourist visits to Toba Caldera Resort.
Copyright (c) 2025 Odilia Trasrasa Indah Wulandari, Indra Siregar https://creativecommons.org/licenses/by/4.0
The Influence of Tourist Facilities and Attractions on Visitor Satisfaction at Toba Caldera Resort Pardamean Sibisa
The development of tourist destinations in Indonesia, particularly the Lake Toba area, is a major focus in supporting the tourism sector and the MICE (Meeting, Incentive, Convention, Exhibition) industry. Toba Caldera Resort, managed by the Lake Toba Authority, plays a crucial role as a leading destination in attracting tourists. This research is motivated by the importance of understanding the factors that influence visitor satisfaction as an indicator of successful destination management. The purpose of this research is to determine the extent to which tourist facilities and attractions influence visitor satisfaction at Toba Caldera Resort. This research uses a quantitative method with an associative approach. A sample of 100 respondents was selected using an accidental sampling technique. Data were collected through a questionnaire using a Likert scale and analyzed using multiple linear regression. The results show that both facilities and tourist attractions have a positive and significant effect on visitor satisfaction, both partially and simultaneously. The conclusion of this research is that facilities and tourist attractions are the main factors determining the level of visitor satisfaction at Toba Caldera Resort. The better the quality of the facilities and the more attractive the attractions offered, the higher the level of perceived satisfaction. Therefore, the management and development of these two aspects must be prioritized in strategies to increase the attractiveness and sustainability of tourist destinations.
Copyright (c) 2025 Tryadevy Pasaribu, Jamardua Haro https://creativecommons.org/licenses/by/4.0
The Influence of Facilities and Accessibility on Visitor Satisfaction at the Yamaha Fazzio Youth Festival Medan Event in 2024
This study, entitled “The Influence of Facilities and Accessibility on Visitor Satisfaction at the Yamaha Youth Festival Medan 2024”, is motivated by the importance of facilities, such as cleanliness, completeness, functionality, and physical condition, as well as accessibility, which includes distance, travel costs, and travel time, in shaping visitor satisfaction. The purpose of this research is to determine the effect of facilities and accessibility, both partially and simultaneously, on visitor satisfaction, based on consumer satisfaction theory which emphasizes the conformity between expectations and actual experiences. This study employed a quantitative method with a survey approach by distributing questionnaires to 100 respondents aged 17–30 years who attended the event, selected using purposive sampling. Data were analyzed using SPSS version 26 through validity, reliability, classical assumption tests, multiple linear regression, t-test, and F-test. The results indicate that facilities have a positive and significant effect on visitor satisfaction, accessibility also has a positive and significant effect, and both simultaneously have a significant effect on visitor satisfaction, as shown by Fcount > Ftable and sig < 0.05. The coefficient of determination (R²) of approximately 56% shows that visitor satisfaction can be explained by facilities and accessibility, while the remaining 44% is influenced by other factors not examined in this study. The discussion emphasizes that the better the facilities and the easier the accessibility provided by the organizers, the higher the level of visitor satisfaction, suggesting that event organizers should improve these aspects to create a positive experience and visitor loyalty for future events.
Copyright (c) 2025 Jesika Mayasari Lumban Gaol, Irwan Musriza https://creativecommons.org/licenses/by/4.0
The Influence of Social Media and Service Quality on the Decision to Use Diamond Event Organizer Services
The rapid development of the business world requires business actors to continue to adapt, including in the event organizer (EO) service industry. Berlian Event Organizer is one company that has successfully utilized social media and provided quality services to attract consumer interest. This study aims to analyze the influence of social media and service quality on the decision to use services of Berlian Event Organizer. The method used is a quantitative approach with multiple linear regression analysis techniques. Research data was obtained by distributing questionnaires to 72 respondents who have used Berlian Event Organizer services. The results showed that the variables of social media (X1) and service quality (X2) have a positive and significant effect on the decision to use Berlian Event Organizer services, with the average respondent giving an affirmative answer. Based on the results of the T test, the social media variable (X1) has a significance value of 0.034 (<0.05) which means it has a significant effect on the decision to use services. Likewise, the service quality variable (X2) has a significance value of 0.000 (<0.05) which indicates a significant effect. The results of the simultaneous F test produced a significance value of 0.000, which means that social media and service quality together have a significant effect on the decision to use services. The coefficient of determination (R²) value of 0.845 indicates that 84.5% of the variation in service usage decisions can be explained by these two variables, while the remainder is influenced by other factors outside this study.
Copyright (c) 2025 Natalie Agatha P. Doloksaribu, Dewi Comala Sari https://creativecommons.org/licenses/by/4.0
Transformation of Islamic Economics in the Society 5.0 Era: An Ethical and Innovation Perspective
The rapid development of technology has ushered the world into the era of Society 5.0 a society that emphasizes the integration of technology and humanity. In this context, Islamic economics faces both new challenges and opportunities to transform toward a more adaptive, inclusive, and sustainable system. This study aims to analyze how Islamic economics can adapt in the Society 5.0 era through the synergy between Islamic ethics and technological innovation. The research employs a descriptive qualitative approach based on a literature review of various national and international scientific journals published in the last three years (2022–2025). The findings reveal that the transformation of Islamic economics in the Society 5.0 era is not only characterized by the adoption of digital technologies such as Islamic fintech, halal blockchain, and electronic waqf platforms but also by the application of Islamic ethical values in the innovation process. The principles of maqāṣid al-syarī‘ah particularly the protection of wealth (ḥifẓ al-māl), life (ḥifẓ al-nafs), and religion (ḥifẓ al-dīn) play a vital role in ensuring that every innovation remains aligned with the values of justice, transparency, and public benefit (maṣlaḥah). Furthermore, this study emphasizes that the success of Islamic economic transformation in the Society 5.0 era depends on three key pillars: (1) strengthening the community’s digital literacy and capacity, (2) developing innovations grounded in ethical and just Islamic values, and (3) fostering cross-sector collaboration among the government, academia, and the halal industry. Hence, the synergy between ethics and innovation becomes the cornerstone for realizing an Islamic economy that is not only globally competitive but also contributes to human welfare and global sustainability.
Copyright (c) 2025 Ach. Zubairi, Nurul Huda https://creativecommons.org/licenses/by/4.0
Analysis of Financial Management Performance of TPQ Ma'ba'ul Khoir Jombang in the SAK 45 Reporting Framework
The financial reports of non-profit entities, such as the Al-Qur'an Education Park (TPQ), serve as an instrument of accountability and transparency in resource management. This study aims to analyze the implementation of Financial Accounting Standards (SAK) No. 45 concerning Financial Reporting of Non-Profit Entities at TPQ Mamba'ul Khoir, Jombang Regency. This qualitative research uses primary data sources from interviews with administrators and secondary data in the form of TPQ financial reports. The analysis was conducted by comparing TPQ's recognition, measurement, and reporting practices with the principles of SAK 45. The findings indicate that TPQ Mamba'ul Khoir has not implemented SAK 45. Its accounting practices still rely on a simple cash basis, where recording focuses only on cash inflows and outflows. This limitation is evident in the absence of a net asset classification (restricted/unrestricted) and the lack of a comprehensive statement of financial position, which hinders transparency. This study reconstructs the TPQ's financial reports into SAK 45 format as a recommendation. However, the final results found that the accounts in the TPQ's simplified financial statements were more similar when adjusted to SAK 109 (Accounting for Zakat, Infaq, and Sedekah) than to SAK 45, given the nature of religious organizations. The main inhibiting factors in implementation were limited understanding among management and competent human resources. In conclusion, TPQ Mamba'ul Khoir needs to shift from a cash basis to an accrual basis and adopt more relevant accounting standards (SAK 109 is recommended)
Copyright (c) 2025 Saiful Aminudin Al Kusuma Putra, Nuril Hikmah, Fahimul Amri https://creativecommons.org/licenses/by/4.0
The Utilization of Social Media as a Digital Marketing Tool for Strengthening the Local Economy in Kesugihan Village, Ponorogo
This study aims to analyze the utilization of social media as a tool for digitizing the profile and promoting Kesugihan Village, Pulung District, Ponorogo Regency. The background of this research is the suboptimal use of social media at the village level, despite its significant potential to expand audience reach at a low cost. This study employs a descriptive qualitative method, with data collected through interviews, observations, documentation, and secondary sources. The findings indicate that Kesugihan Village possesses competitive advantages in the agricultural sector, micro, small, and medium enterprises (MSMEs), and tourism, particularly through activities at Sanggar Loka Sekar Wilis. The main challenges include low digital literacy and the absence of structured marketing strategies. Social media platforms, such as Instagram, Facebook, and TikTok, have proven effective in presenting village profiles, promoting local products, and attracting tourists, mainly when supported by training, mentoring, and the establishment of a digital promotion team. In conclusion, a consistent and well-directed social media strategy can expand market reach, enhance the competitiveness of local products, and foster sustainable economic development in the village.
Copyright (c) 2025 Fitra Rizal, Syafira Khairina Izzati, Naufal Hisyam Mashadi https://creativecommons.org/licenses/by/4.0
The Influence of Facilities and Service Quality on Visitor Satisfaction at the 2024 Purnama Bersantai Music Concert
The music concert industry in Indonesia continues to experience significant growth, particularly in the city of Medan, which has begun actively developing various local and national-scale entertainment events. One concert that attracted public attention was "Purnama Bersantai 2024", an Indonesian-themed music concert held in the open area of the Lotte Grosir Medan Parking Lot. Although successful in attracting visitors, this concert also drew criticism, particularly related to the inappropriate number of facilities such as toilets and the quality of service staff who were considered unfriendly and unresponsive to complaints. This study aims to analyze the effect of facilities and service quality on visitor satisfaction at the "Purnama Bersantai 2024" concert. This study used a quantitative approach by distributing questionnaires to 97 respondents who attended the event in person. Data were analyzed using multiple linear regression, supplemented by validity and reliability tests, classical assumptions, and hypothesis testing. The results showed that facilities and service quality had a positive and significant effect on visitor satisfaction, both partially and simultaneously. The facility variable has a more dominant influence on visitor satisfaction with a regression coefficient value of 0.069 (sig. 0.001), while service quality has a coefficient value of 0.043 (sig. 0.001). The Adjusted R Square value of 0.539 indicates that 53.9% of the visitor satisfaction variable can be explained by facilities and service quality, while the remaining 46.1% is influenced by other factors outside this study.
Copyright (c) 2025 Aidil Anhar, Anggiat Parlindungan https://creativecommons.org/licenses/by/4.0
The Effect of Service Quality and Facilities on the Satisfaction of PNM Employee Gathering Participants in the Siantar 1 Regional Event 2025
The MICE (Meeting, Incentive, Convention, Exhibition) industry in Indonesia is experiencing rapid development, along with the increasing needs of companies in organizing internal activities such as employee gatherings. This research is motivated by the importance of participant satisfaction as an indicator of event success, especially at the PNM Employee Gathering Regional Siantar 1 Year 2025 event organized by Matakail Communication. The purpose of this study was to determine how much influence the quality of service and facilities on participant satisfaction in the event. This research uses quantitative methods with an associative approach. The sample amounted to 100 respondents from a total population of 790 gathering participants, who were taken using accidental sampling technique. Data were collected through a questionnaire with a Likert scale and analyzed using multiple linear regression, t test, F test, and coefficient of determination (R²). The results showed that partially, the quality of service and facilities had a significant effect partially on participant satisfaction. Simultaneously, both variables have a positive and significant effect on participant satisfaction, with an Fcount value of 172.101> Ftable 3.09 and significance <0.001. The coefficient of determination (R²) value of 77.6% indicates that 77.6% of variations in participant satisfaction are explained by service quality and facilities, the remaining 24.4% are influenced by other factors not examined in this study.
Copyright (c) 2025 Heri Bertus Simbolon, Jenny Sari Tarigan https://creativecommons.org/licenses/by/4.0
The Influence of Price and Company Image on Ticket Purchase Decisions at the Medan X Beauty Event at Santika Premiere Dyandra 2024
This study aims to analyze the effect of price and corporate image on the purchase decision of Medan X Beauty tickets. The background of the research is based on the increasing competition in the beauty event industry, making pricing strategy and corporate image important factors in attracting consumer interest. This study employed a quantitative method with multiple linear regression analysis. The sample consisted of 100 respondents selected using the purposive sampling technique.The analysis results show that, partially:The price variable has a positive and significant effect on purchase decision with t = 4.021 > 1.984 and Sig. = 0.001 < 0.05.The corporate image variable has a positive and significant effect with t = 5.035 > 1.984 and Sig. = 0.001 < 0.05.Simultaneously, price and corporate image have a positive and significant effect on purchase decision with F-value = 106.569 > F-table = 3.09 and Sig. = 0.001 < 0.05. The coefficient of determination (R² = 0.687) indicates that 68.7% of the variation in purchase decisions is explained by price and corporate image, while the remaining 31.3% is influenced by other variables outside this study. Therefore, it can be concluded that the corporate image factor is more dominant in influencing the purchase decision of Medan X Beauty tickets compared to the price factor. The findings of this research are expected to serve as a consideration for event management in determining effective marketing strategies.
Copyright (c) 2025 Hatop Martaban Hutabarat, Enda Yunita Surbakti https://creativecommons.org/licenses/by/4.0
The Effect of Promotion and Service Quality on Visitor Satisfaction at PT Jentera Media Citra (Case Study at the Mama Lemon 2025 Event in Medan City)
In the modern marketing world, promotional event activities are an effective strategy in increasing consumer engagement and satisfaction. This study aims to determine the influence of promotion and service quality on visitor satisfaction at the 2025 Mama Lemon Event organized by PT Jentera Media Citra in Medan City. This event was held in various strategic culinary locations with promotional strategies such as sample sharing, interactive quizzes, and publications through social media. Informative and attractive promotions, as well as friendly and responsive services, are expected to be able to provide a positive experience for visitors. This study uses a quantitative method with a survey approach and multiple linear regression analysis. The results of the study showed that partially, promotion and service quality had a significant effect on visitor satisfaction, with a significance value of 0.001 each. Simultaneously, both variables were also shown to have a significant effect on satisfaction, with an F value of 13.378 and an R Square of 0.216, which means that 21.6% of the variation in visitor satisfaction was explained by promotion and quality of service
Copyright (c) 2025 Irene Cindy Therecia Tarigan, Jamardua Haro https://creativecommons.org/licenses/by/4.0
Customer Guidance for Pajarakan Pawnship Customers on the Digital Service Application
This study aims to analyze the form of assistance provided by Pegadaian Pajarakan to customers in using the Digital Service application as a technology-based financial service innovation. The background of this study is based on the low digital literacy of some customers, which results in suboptimal application utilization. The research method used is a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. The results show that assistance is carried out through socialization, direct training, and the provision of consulting services to help customers understand the application's features. Supporting factors for the success of assistance are customer enthusiasm, employee support, and easy access to technology. Meanwhile, obstacles faced include limited understanding of digital technology among elderly customers and limited communication facilities. The conclusion of this study is that effective assistance can increase the utilization of the Digital Service application and strengthen customer trust in Pegadaian services. This study implies that digital literacy needs to be continuously improved so that the transformation of digital-based financial services can run optimally.
Copyright (c) 2025 Deddy Junaedy, Muh Maulidinsalam, Rizki Alif Ramdhani, Moh sholihin https://creativecommons.org/licenses/by/4.0
The Influence of Students' Perception and Knowledge of Sharia Banks on the Decision to Use Sharia Bank Savings Products (Case Study of Students of Islamic Religious Colleges (STAI) Kupang)
This study aims to find out how students as one of the components of society are market shares that deserve attention in adding insight into the understanding of Islamic bank products. This study uses a questionnaire or questionnaire instrument which will later be used to measure the decision of STAI Kupang students to use savings products. The type of data used in the study is primary data. Primary research data was collected through field research using questionnaires distributed to STAI Kupang students. The respondents in this study are students of the Kupang Islamic Religious College Campus, students are the right target for Islamic banks in enlarging the development of their products. Islamic economics students have a good understanding of Islamic banks because they have studied theory in sharia-based courses. However, there are still many students who have not used Islamic bank products.
Copyright (c) 2025 Abidin Ahmad, Ashwab Mahasin https://creativecommons.org/licenses/by/4.0
Strategies for Utilizing Digital Platforms and Networks by MSMEs to Face Online Market Competition
Digital networks by MSMEs in Airmadidi Atas and Airmadidi Bawah Villages in facing online market competition. This study used a qualitative descriptive method to describe the strategies used by MSMEs in Airmadidi Atas and Airmadidi Bawah Villages to utilize digital platforms and networks. Data were obtained through in-depth interviews, observation, and documentation of MSMEs actively using various digital media in their business activities. Analysis was conducted using the Miles and Huberman model, using source and method triangulation techniques to ensure the validity and credibility of the findings. The results show that MSMEs in Airmadidi are able to adapt to technological developments by utilizing various digital platforms to increase sales and expand their market. Marketplaces are the primary means for online transactions, while social media is used to build brand image and maintain relationships with consumers. Delivery services, as well as the use of websites and Google Business Profiles, also strengthen the digital presence of MSMEs in both the culinary and non-culinary sectors. Furthermore, collaboration with influencers, digital communities, and other business actors demonstrates the ability of MSMEs to build networks that support increased competitiveness and business sustainability.
Copyright (c) 2025 Vera Wahani, Nofry Frans https://creativecommons.org/licenses/by/4.0
Evaluation of Sustainable Tourism Development Planning in Dumai City
This study aims to evaluate the effectiveness of sustainable tourism development planning in Dumai City by reviewing the suitability of regional policies to the principles of economic, social, and environmental sustainability. The research uses the Systematic Literature Review (SLR) approach by analyzing various latest scientific sources and empirical data from the 2024 Government Agency Performance Report (LKjIP) of the Dumai City Youth, Sports, and Tourism Office. The results of the study show that tourism development in Dumai City has made a positive contribution to increasing the number of tourists and regional income, with the achievement of 144.32% of the realization of visits and an increase in PAD of up to 185% of the target. However, the implementation of sustainability principles is still not optimal, especially in the aspects of community participation and environmental management. This weakness shows the need for collaborative governance as well as strengthening community-based ecotourism and creative economy programs. This study recommends that tourism planning in Dumai City be directed at the balanced integration of economic, social, and ecological dimensions through the implementation of sustainability indicators that are in line with the Sustainable Development Goals (SDGs). With this approach, tourism development in Dumai City is expected to take place in an adaptive, inclusive, and competitive manner in the long term.
Copyright (c) 2025 Beby Anastasya, Indah Apriliani, Nurmaisya Regina, Erinaldi Erinaldi https://creativecommons.org/licenses/by/4.0
Digital Marketing Strategy and Product Innovation Hampers: A Case Study of Askara Kayu Karanganyar Paiton Probolinggo
This study aims to analyze the digital marketing strategy and product innovation implemented by the MSME Askara Kayu, located in Karanganyar, Paiton, Probolinggo. Established in 2019, Askara Kayu focuses on producing wood-based hampers, which have become a trend in the creative economy industry, particularly in the MSME sector. This research employs a qualitative approach with a case study method. Data collection techniques include in-depth interviews with the business owner and direct observation of the production and marketing processes. The research findings show that Askara Kayu's success is supported by several key factors, namely consistency in maintaining product quality, design innovation that aligns with market trends, and attractive product visualization across various digital platforms. The digital marketing strategies applied include the use of social media such as Instagram and marketplaces like Shopee and Tokopedia. Additionally, Askara Kayu optimizes paid advertisements such as Meta Ads to expand market reach. The target market segments include individual consumers, corporate institutions, and public figures. Family involvement and a network of local artisans also contribute to increasing production capacity and ensuring business sustainability. The findings of this study are expected to serve as a reference for other MSMEs in developing digital marketing strategies and product innovations based on creativity.
Copyright (c) 2025 Mufidatul Himmah, Husnul Hotimah, Bela Nur Maulida https://creativecommons.org/licenses/by/4.0
Analysis of the Indonesian Government's Efforts to Reduce the Unemployment Rate: A Review of the Literature Study
Unemployment remains one of the major challenges faced by Indonesia. The government has implemented various policies such as the Pre-Employment Card (Kartu Prakerja), vocational education, labor-intensive programs, and regulatory reforms through the Job Creation Law. This study aims to analyze the effectiveness of the Indonesian government’s efforts to reduce unemployment based on previous research using a qualitative descriptive approach through a literature review. The findings indicate that government policies have had a positive impact on improving skills and maintaining social stability; however, their effectiveness remains limited due to weak inter-agency coordination, skill mismatches between workers and industry needs, and a lack of sustainable employment opportunities. Therefore, stronger synergy among programs and better alignment between training and industrial demands are needed to ensure that government policies have a tangible impact on reducing national unemployment rates.
Copyright (c) 2025 Wagimin Wagimin, Dewi Rini Anggraini, Putri Maysarah, Sobirin Sobirin, Erinaldi Erinaldi, Refdi Refdi https://creativecommons.org/licenses/by/4.0
Improving the Quality of Public Services Through Effective Planning
Public services are one of the main tasks of the government in meeting the needs and interests of the community. However, the quality of public services in a number of government agencies is still considered not optimal. One of the main causes is planning that has not been carried out effectively and thoroughly. This paper aims to describe the important role of effective planning in improving the quality of public services, as well as examine how structured planning can be the basis for the creation of good governance. This research uses a literature review approach, which is a research method that is carried out by collecting various written sources such as scientific journals, books, and other documents that discuss the implementation of Public Service Quality through Effective Planning. This method aims to describe and analyze the quality of public services through the concept of planning, service quality indicators, and practical experience in public services.
Copyright (c) 2025 Fitri Darma Yanti, Tivani Tivani, Ziada Filosofia, Erinaldi Erinaldi https://creativecommons.org/licenses/by/4.0
The Influence of Content Marketing and Brand Image on Satisfaction of Purchasing Pekanbaru Event Organizer Services
The MICE (Meeting, Incentive, Convention, and Exhibition) industry encourages the growth of event organizer (EO) business as a professional service provider in the design, management, and implementation of events. The city of Pekanbaru as the capital of Riau Province shows a positive development of this industry, marked by the increasing number of EOs that offer a variety of services according to market needs. The use of social media as a marketing channel also affects consumer perception and trust, where Instagram visual content and online reviews on google reviews are important considerations in decision-making. This study aims to determine the influence of content marketing and brand image on the purchase decision of Pekanbaru Event Organizer services. This study uses a quantitative method with data collection techniques through the distribution of questionnaires to 43 respondents who are Pekanbaru Event Organizer clients from 2022 to 2024. The data analysis technique used was multiple linear regression with the help of SPSS software. The results showed that partially, content marketing had a positive and significant effect on purchase decisions with a significance value of 0.037 Meanwhile, brand image did not have a significant effect partially, with a significance value of 0.093. However, simultaneously, both variables had a significant effect on purchasing decisions, with a Fcal value of 7.304 and a significance of 0.002. A determination coefficient value (R²) of 0.231 indicates that content marketing and brand image together are able to explain 23.1% of the variation in service purchase decisions in the company, while the remaining 76.9% is explained by other variables not studied in this study.
Copyright (c) 2025 Chelsea Amanda Sembiring, Harris Pinagaran Nasution https://creativecommons.org/licenses/by/4.0
The Role of Waste Bank Management Information System in Increasing Community Participation in Environmental Management in Dumai City
This study analyzes the implementation of the Waste Bank Management Information System (Sistem Informasi Manajemen Bank Sampah/SIMBA) and its role in enhancing community participation in environmental management in Dumai City, Indonesia. Waste management has become a pressing issue in urban areas, and Dumai faces significant challenges due to limited infrastructure and low public awareness. SIMBA, a web-based platform developed by the Ministry of Environment and Forestry, integrates national waste bank data to support efficient, transparent, and measurable waste management. Using a literature review approach, this study compiles and synthesizes findings from relevant national and international research related to management information systems and public participation in environmental governance. The findings indicate that SIMBA has improved data transparency, administrative efficiency, and citizen engagement by enabling residents to monitor waste deposits and economic returns in real time. The system motivates behavioral change by linking ecological awareness with tangible financial benefits. However, implementation barriers persist, including limited technological infrastructure, low digital literacy among waste bank managers and users, and insufficient local policy and funding support. To overcome these challenges, the study recommends capacity building through digital literacy training, stronger collaboration between government, community, and private sectors, and policy optimization using data-driven decision-making. Overall, SIMBA demonstrates strong potential as a strategic instrument for promoting participatory, adaptive, and sustainable environmental management at the local level.
Copyright (c) 2025 Suci Ramadhani, Giovany Anggasta, Siti Nazira, Ninda Oktaviani Putri, Erinaldi Erinaldi https://creativecommons.org/licenses/by/4.0
The Effect of Service Quality on Visitor Satisfaction of the Turkish University Fair 2025 Event by PT Trans Kreasindo Production Medan
The Turkish University Fair 2025 event is an activity carried out by PT Trans Kreasindo Proudction which was held at the Adimulya Hotel Medan. This activity was attended by students of the leading schools of the city of Medan. which amounted to 900 visitors. This research is categorized as quantitative descriptive research, where the research instruments are in the form of questionnaires, and literature studies. The population in this study is the Turkish Universities Fair 2025 event of 900 people. Sampling of 100 respondents used the slovin formula. The validity test tool used SPSS 25, the reliability test using Croanbach's Alpha formula and multiple linear regression analysis were used as hypothesis tests for this study. The results of this study show that the quality of service consisting of physical evidence (X1), reliability (X2), responsiveness (X3), assurance (X4) and empathy (X5), simultaneously (Test F) has a positive effect on visitor satisfaction. This indicates that of all the factors of physical evidence, reliability, responsiveness, assurance and empathy were able to influence visitor satisfaction by 78.6% and the remaining 21.4% can be explained by factors not studied in this study. In addition, the t-test partially the most dominant variable, namely Reliability (X2 = 0.661), became the most dominant factor influencing Visitor Satisfaction, followed by Responsiveness (X3 = 0.550), Physical Evidence (X1 = 0.477), and Assurance and Empathy (X4 and X5 = 0.464).
Copyright (c) 2025 Wahyu Hidayat, Irwan Musriza https://creativecommons.org/licenses/by/4.0
The Influence of Promotion Mix on the Purchase Decision of Participants of the Grand Reunion Stand of the Medan State Polytechnic Grand Reunion Event
Purchasing decision is the process by which a consumer decides to buy a product or service. Purchasing decisions can be influenced by several factors including advertising, personal sales, and public relations, which are some of the parts of the promotional mix. The purpose of this study is to determine the influence of the promotional mix on the purchase decision of participants of the Medan State Polytechnic (Polmed) Grand Reunion Stand Event. Data collection through a survey by distributing questionnaires to MSMEs who are participants in the bazaar stand at the Medan State Polytechnic Grand Reunion event. The number of population and samples in this study is as many as 45 bazaar stand participants. Data collection is through questionnaires and literature studies, while to test the quality of data, validity and reliability tests are carried out. To determine the influence of advertising, personal sales, and public relations on purchase decisions, multiple linear regression tests were performed. The results of the research obtained by advertising have a positive and significant effect on purchase decisions. This shows that the ads made by the committee affect the interest of potential consumers, which ultimately drives purchase decisions. Meanwhile, personal sales have a positive but not significant effect on purchasing decisions. This influence is not strong enough to significantly influence consumer decisions in purchasing decisions. Public relations has a positive and significant influence on the decision to purchase the Medan State Polytechnic Bazaar (Polmed) Stand Event. Advertising, personal sales, and public relations are explained to affect purchasing decisions by 62.3%, while the rest are influenced by other variables.
Copyright (c) 2025 Rico Stevanus, Nursiah Nursiah https://creativecommons.org/licenses/by/4.0
The Influence of Tourist Attractions and Facilities on the Decision to Visit Sipinsur Tourist Destinations, Humbang Hasundutan Regency, North Sumatra
The declining interest of tourists in visiting the Sipinsur Geosite tourist destination in Humbang Hasundutan Regency has emerged as an issue requiring thorough investigation. Despite the area's considerable natural appeal—such as panoramic views of Lake Toba and the surrounding pine forest—several issues related to the availability and quality of supporting facilities remain, including unsanitary public restrooms, a lack of waste disposal infrastructure, and limited shelter amenities. This study aims to analyze the influence of tourist attractions and facilities on tourists’ visiting decisions to the Sipinsur destination. A quantitative approach was employed, utilizing a survey method with questionnaires distributed to 96 respondents who had visited or were currently visiting Sipinsur. Data were analyzed using multiple linear regression to assess both partial and simultaneous effects between variables. The findings reveal that both tourist attraction and facility variables have a positive and significant effect on visiting decisions, both individually and collectively. Tourist attraction was found to have a more dominant influence, though both factors significantly contribute to shaping tourists’ decisions. These findings offer strategic implications for destination managers and stakeholders in the effort to develop a tourism site that emphasizes the sustainable enhancement of visitor experiences.
Copyright (c) 2025 Monica Saiuli Simamora, Safarudin Safarudin https://creativecommons.org/licenses/by/4.0
Efficiency-Based Training Budgeting Strategy (Case Study at Patut Patuh Patju Hospital, West Lombok Regency)
This study aims to analyze the budgeting strategy of efficiency-based training at Patut Patuh Patju Hospital, West Lombok Regency. The approach used is qualitative descriptive through interviews, observations, and documentation of parties involved in planning, managing, and evaluating training budgets. Data analysis was carried out interactively using the Miles and Huberman model which included data reduction, data presentation, and conclusion drawn. The main focus of this research is to understand how the process of planning and preparing training budgets is carried out, the obstacles faced, the efforts taken to overcome them, and the hospital development strategy based on the current financial conditions. The results of the study show that the process of planning and preparing training budgets at Patut Patuh Patju Hospital is carried out systematically through the annual Training Need Assessment (TNA) mechanism, although it is not completely based on the evaluation of training results. The main obstacle faced is budget limitations due to financial rationalization and suboptimal coordination between departments. Efforts to overcome obstacles are carried out through budget efficiency, postponement of non-priority training, utilization of internal resources, and collaboration with external institutions through webinar-based online training. The hospital development strategy is directed at optimizing human resources and strengthening the training system based on actual needs, accompanied by continuous performance evaluation and the use of technology to support the effectiveness of training.
Copyright (c) 2025 Evi Maria, Purwadhi Purwadhi, Kahar Mulyani https://creativecommons.org/licenses/by/4.0
The Influence of Promotions and Ticket Prices on the Decision to Buy Tickets for the Ni Halak Hita 2025 Concert Event
Pesta Ni Halak Hita is a cultural music concert organized by Hyga Production on May 31, 2025, at TD Pardede Hall, Medan, aiming to reintroduce Batak Toba culture to the public, particularly younger generations. Amid the growing trend of modern music concerts in Medan, this event offered a distinct concept by showcasing traditional Batak values and featuring Batak artists performing songs in the local language. This study aims to examine the influence of promotion and pricing on consumers' ticket purchasing decisions for the concert. A quantitative descriptive approach was used, with data collected from 97 respondents and analyzed through multiple linear regression, t-tests, and F-tests. The results show that both promotion and price have a positive and significant effect on purchasing decisions, both partially and simultaneously. The t-test results indicate significance values < 0.001 with t-counts greater than the t-table, while the F-test shows an F-count of 15.024 > F-table of 3.09. The Adjusted R-Square value of 0.566 indicates that 56.6% of the variation in purchasing decisions can be explained by promotion and price variables, while the remaining 43.4% is influenced by other factors not examined in this study. These findings highlight the importance of effective promotional strategies and appropriate pricing in increasing consumer buying interest, especially for cultural-based concert events.
Copyright (c) 2025 Chyntia Brenda Clarissa Siregar, Harris Pinagaran Nasution https://creativecommons.org/licenses/by/4.0
Digitalization of the Development of the Daily Stock Implementation System for the Logistics Section at Rsud Should Obey Patju
This study aims to find out the current daily stock recording process, identify the obstacles faced, and formulate a development strategy to increase the effectiveness of the daily stock recording system in the logistics section of the Patut Patuh Patju Hospital. The research method uses a descriptive qualitative approach through in-depth interviews with logistics managers, warehouse heads, and logistics staff, as well as direct observation and documentation related to the flow of daily stock recording and management. The results of the study show that the daily stock recording process is still carried out manually using stock cards, Excel programs, and supporting documents. This process runs systematically starting from the procurement of goods, receipt, to distribution to service units, but still faces obstacles in the form of mismatches between records and physical conditions in the warehouse, delays in reporting, and the risk of errors due to negligence in recording and managing amprahan documents. This condition creates a high administrative burden and reduces efficiency, especially when reporting at the end of the month. The proposed development strategy includes the implementation of a digital-based recording system integrated with hospital information systems, increasing the capacity of human resources through technical training, and rearranging coordination procedures between units to make logistics flows more efficient, transparent, and accurate. The implementation of this strategy is expected to strengthen inventory control and support the improvement of hospital service quality.
Copyright (c) 2025 Baiq Wahidah, Cecep Darmawan, Rinawati Rinawati https://creativecommons.org/licenses/by/4.0
Regenerative Innovation and Ethical Design Based on Eco-Humanism And Their Impact on Corporate Performance And Market Positioning
This study aims to analyze the impact of regenerative innovation and ethical design based on the eco-humanism philosophy on company performance and market position of Rubberwood Baby Safety Harness products. Using sales simulation data for the 2020–2024 period, the study found that the use of regenerative rubberwood materials and the implementation of ethical design contributed significantly to improving the commercial performance of PT X. Product sales increased from 1,250 units (2020) to 2,840 units (2024) with a compound annual growth rate (CAGR) of 21.7%. The initial shipment to Japan in 2021 proved to be a catalyst for increasing international demand, indicated by an increase in export sales from 320 units (2021) to 1,180 units (2024). The results of a simulated consumer survey showed that 78% of respondents considered the use of regenerative materials as a factor in increasing the product's sustainability value, while 72% considered ethical design to increase trust and safety. Internally, the product's contribution to the company's revenue increased from 8.5% to 21.4% during the study period, with a net profit margin increase from 12.3% to 19.8%. These findings indicate that regenerative innovation and ethical design not only enhance the product's ecological value but also strengthen its market position, as evidenced by a distributor perception score of 4.4 out of 5 and a second-place ranking in the eco-friendly baby product category in the Japanese market based on a demand index simulation.
Copyright (c) 2025 Togar Naibaho, Muhammad Iqbal Harahap, Iskandar Muda https://creativecommons.org/licenses/by/4.0
The Influence of Price and Instagram Social Media on Service Use Decisions on CV Reel Seven Organizer Palembang
The development of the tourism industry, especially the MICE (Meeting, Incentive, Convention, and Exhibition) sector, has encouraged the growth of the Event Organizer (EO) business in various cities, including Palembang. CV Reel Seven Organizer Palembang is one of the EO service providers in Palembang which has experienced a significant decrease in the number of events held over the past three years. This study aims to analyze the influence of price and Instagram social media on the decision to use services on CV Reel Seven Organizer Palembang. The method used is quantitative with a survey approach, where data is collected through a questionnaire of 63 respondents who are clients of service users in 2024. The analysis technique used was multiple linear regression with classical assumption test, validity, reliability test, and hypothesis test (t-test and F-test). The results of the study show that the price variables and Instagram social media partially or simultaneously have a positive and significant effect on the decision to use the service. The price variable has a more dominant influence with a regression coefficient of 0.776 compared to social media with a coefficient of 0.344. The results of the determination coefficient (R²) test showed that price and social media were able to influence the client's decision to use the services of CV Reel Seven Organizer Palembang by 85.8%, while the remaining 14.2% was explained by other factors that were not studied in this study. These findings confirm that a competitive pricing strategy and optimal use of Instagram social media can increase consumer interest and decision in using event organizer services. This research is expected to be a strategic input for CV Reel Seven Organizer to increase competitiveness through price adjustments and effective management of Instagram social media.
Copyright (c) 2025 Angga Putra Panggabean, Jumjuma Jumjuma https://creativecommons.org/licenses/by/4.0
The Influence of Brand and Venue Image on the Decision to Buy a Stand at the Chengbeng Food Fest Medan 2025 Event by CV Vinkoo Jakarta Fest
In culinary events or bazaars, tenant stands play a crucial role in the success of the event. Therefore, companies must convince tenants to purchase stands by focusing on factors such as Brand Image and Venue. This study aims to examine the influence of Brand Image and Venue on the Stand Purchase Decision at the ChengBeng Food Fest Medan 2025 organized by CV Vinkoo Jakarta Fest. This quantitative research employed a saturated sampling technique with a total of 44 tenant stands. Data were collected through questionnaires. The results indicate that both Brand Image and Venue have a positive and significant influence, both partially and simultaneously, on the Stand Purchase Decision. The coefficient of determination (R²) of 87.7% suggests that these two variables account for most of the purchase decision, while the remaining 12.3% is influenced by other factors such as price, facilities, company image, and event organizer quality.
Copyright (c) 2025 Fiqri Akbar Habibie Harahap, Dewi Comala Sari https://creativecommons.org/licenses/by/4.0
The Influence of Social Media Promotion and Direct Selling on the Decision to Buy Tickets for the 2024 Medan Relaxing Purnama Concert
This research aims to determine the influence of social media promotion and direct selling on ticket purchase decisions for the Purnama Bersantai 2024 concert in Medan City. The study is motivated by the growing use of social media as a promotional tool and the implementation of direct selling strategies to attract consumer interest. This study employs a quantitative method with an associative approach. Data were collected through questionnaires distributed to 98 respondents who purchased concert tickets. Data analysis included validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination (R²). The results show that social media promotion has a positive and significant effect on purchase decisions, as does direct selling. Simultaneously, both variables significantly influence ticket purchase decisions for the Purnama Bersantai 2024 concert. The coefficient of determination (R²) of 0.694 indicates that 69.4% of purchase decisions are influenced by social media promotion and direct selling, while the remaining 30.6% are influenced by other factors. The study concludes that the more effective social media promotion and direct selling activities are, the higher the consumers’ decision to purchase concert tickets.
Copyright (c) 2025 Giri Waseso Jati, Efni Siregar https://creativecommons.org/licenses/by/4.0