Pengembangan Pemasaran UMKM Bakmie Koh Aho Dengan Pemanfaatan Media Digital
DOI:
https://doi.org/10.59525/aij.v3i1.300Abstract
This dedication aims to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the modern era, specifically focusing on the Aho noodle business. The main issues involve the underutilization of technology and a lack of digital marketing. This dedication proposes the application of information technology and digital marketing to expand market reach. The implementation methods include remapping and utilizing technology. The achieved results involve increased sales, technological understanding, and market expansion. The implementation of these strategies is expected to strengthen noodle MSMEs amid the increasingly digital and competitive business dynamics.
Downloads
References
Gonibala, N., Masinambow, V. A., & Maramis, M. T. B. (2019). Analisis pengaruh modal dan biaya produksi terhadap pendapatan UMKM di Kota Kotamobagu. Jurnal Berkala Ilmiah Efisiensi, 19(01).
Hamzah, D. A. (2019). Pengaruh Perkembangan Usaha Mikro, Kecil, dan Menengah Terhadap Pendapatan Nasional Pada Sektor UMKM di Indonesia. Retrieved from https://ejurnal.unisri.ac.id/index.php/Akuntansi/article/view/155
Mutiarasari, A. (2018). Peran entrepreneur meningkatkan pertumbuhan ekonomi dan mengurangi tingkat pengangguran. Dinar: Jurnal Prodi Ekonomi Syariah, 1(2), 51-75.
Permana, S. H. (2017, Juni). Strategi Peningkatan Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia. Retrieved from http://download.garuda.kemdikbud.go.id/article.php?article=1686258&val=18337&title=Strategi%20Peningkatan%20Usaha%20Mikro%20Kecil%20dan%20Menengah%20UMKM%20di%20Indonesia
Rimadias, S. (2023). Faktor penentu kelangsungan hidup UMKM di Indonesia pasca pandemi Covid-19. Jurnal Manajemen Strategi Dan Aplikasi Bisnis, 6(1), 15-28.
Rimadias, S., Alvionita, N., & Amelia, A. P. (2021). Using social media marketing to create brand awareness, brand image, and brand loyalty on tourism sector in Indonesia. The Winners, 22(2), 173-182.
Utami, S. S. (2010). Pengaruh Teknologi Informasi Dalam Perkembangan Bisnis. Retrieved from http://jurnal.feb.unila.ac.id/index.php/jep/article/view/45
