Model Kampanye Digital Sinergis Berbasis Moderasi Beragama dan Kearifan Lokal di Desa Betara Kanan Kabupaten Tanjung Jabung Barat

Authors

  • Azizah Rahmawati Institut Agama Islam An-Nadwah Kuala Tungkal
  • Munir Ehwan Institut Agama Islam An-Nadwah Kuala Tungkal
  • Fajria Ramadhaniati Institut Agama Islam An-Nadwah Kuala Tungkal
  • Satria Rahmana Institut Agama Islam An-Nadwah Kuala Tungkal
  • M. Irfan Binarwan Institut Agama Islam An-Nadwah Kuala Tungkal
  • Rusmita Rusmita Institut Agama Islam An-Nadwah Kuala Tungkal
  • Amalia Imanda Institut Agama Islam An-Nadwah Kuala Tungkal
  • Rachmawati Zafira Institut Agama Islam An-Nadwah Kuala Tungkal
  • Maya Silpani Institut Agama Islam An-Nadwah Kuala Tungkal
  • Sri Hardiyani Institut Agama Islam An-Nadwah Kuala Tungkal
  • M. Zakki Ramadhan Institut Agama Islam An-Nadwah Kuala Tungkal
  • Khairun Nida Institut Agama Islam An-Nadwah Kuala Tungkal
  • Sela Adelia Putri Institut Agama Islam An-Nadwah Kuala Tungkal
  • Dito Setyawan Institut Agama Islam An-Nadwah Kuala Tungkal
  • Zainab Rizky Herawati Institut Agama Islam An-Nadwah Kuala Tungkal
  • Aulia Rahman Institut Agama Islam An-Nadwah Kuala Tungkal
  • Muzdalifah Muzdalifah Institut Agama Islam An-Nadwah Kuala Tungkal
  • Aulia Rahmah Institut Agama Islam An-Nadwah Kuala Tungkal
  • Nur Afryza Institut Agama Islam An-Nadwah Kuala Tungkal

DOI:

https://doi.org/10.59525/aij.v5i2.1177

Keywords:

Religious moderation; Digital campaigns; Local wisdom; Social harmony

Abstract

Strengthening social harmony in the midst of a pluralistic village community is a challenge in the digital era. This article aims to describe a synergistic digital campaign model based on religious moderation and local wisdom applied in Betara Kanan Village, West Tanjung Jabung Regency. This activity is part of the collaborative Real Work Lecture (Kukerta) program across study programs involving students of Islamic Religious Education, Islamic Communication and Broadcasting, Islamic Family Law, Constitutional Law, Sharia Economics, and Sharia Business Management. The implementation method uses the Participatory Action Research (PAR)  approach through the stages of observation, planning, implementation, and evaluation. The results of the activity show a significant increase in literacy, religious moderation and digital ethics of the community, strengthening digital legal awareness, and empowering the sharia economy through the legality of MSMEs, halal certificates, and digital marketing. This model has novelty in cross-disciplinary collaboration and the use of digital media as a value-based social education instrument. Practically, this campaign model can be replicated as a strategy to strengthen village social harmony based on digital and local wisdom.

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References

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Published

2025-12-23

How to Cite

Rahmawati, A., Ehwan, M., Ramadhaniati, F., Rahmana, S., Binarwan, M. I., Rusmita, R., … Afryza, N. (2025). Model Kampanye Digital Sinergis Berbasis Moderasi Beragama dan Kearifan Lokal di Desa Betara Kanan Kabupaten Tanjung Jabung Barat. Abdimas Indonesian Journal, 5(2), 471–482. https://doi.org/10.59525/aij.v5i2.1177

Issue

Vol. 5 No. 2 (2025)

Section

Articles

License

Copyright (c) 2025 Azizah Rahmawati, Munir Ehwan, Fajria Ramadhaniati, Satria Rahmana, M. Irfan Binarwan, Rusmita Rusmita, Amalia Imanda, Rachmawati Zafira, Maya Silpani, Sri Hardiyani, M. Zakki Ramadhan, Khairun Nida, Sela Adelia Putri, Dito Setyawan, Zainab Rizky Herawati, Aulia Rahman, Muzdalifah Muzdalifah, Aulia Rahmah, Nur Afryza

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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