Transformasi Digital dan Penguatan Tata Kelola UMKM Berbasis Green Business pada Lucky Fingers Cafe
DOI:
https://doi.org/10.59525/aij.1287Keywords:
Digital Transformation; MSMEs; Business Governance; Green Business; Sustainable Business; Community ServiceAbstract
This community service program aims to support the digital transformation and strengthen business governance of Lucky Fingers Cafe as a growing micro, small, and medium enterprise (MSME) through an integrated approach based on green business principles. As the business expands in scale, customer volume, and operational complexity, challenges arise in managing business processes, financial recording, service quality, and environmental responsibility. The assistance was carried out through mentoring and training in the utilization of information systems, improvement of management practices, strengthening of simple accounting records, and recommendations for the use of environmentally friendly packaging. The methods included initial needs assessment, implementation of mentoring sessions, practical guidance, and evaluation of business practices. The results show an improvement in the partner’s understanding and application of digital tools, more structured financial management, better operational organization, and increased awareness of sustainable business practices. The adoption of green packaging is expected to enhance the business image and align the enterprise with environmentally conscious consumer trends. This program demonstrates that integrated assistance combining digitalization, governance strengthening, and sustainability can effectively support the growth and competitiveness of MSMEs.
Downloads
References
Agoes, S. (2019). Auditing: Petunjuk Praktis Pemeriksaan Akuntan oleh Kantor Akuntan Publik. Jakarta: Salemba Empat.
Anthony, R. N., & Govindarajan, V. (2014). Management Control Systems. New York: McGraw-Hill Education.
Cadbury, A. (2002). Corporate Governance and Chairmanship: A Personal View. Oxford: Oxford University Press.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice. Harlow: Pearson Education.
Chen, Y. S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307–319.
Churchill, N. C., & Lewis, V. L. (1983). The five stages of small business growth. Harvard Business Review, 61(3), 30–50.
Elkington, J. (1997). Cannibals with Forks: The Triple Bottom Line of 21st Century Business. Oxford: Capstone.
Greiner, L. E. (1998). Evolution and revolution as organizations grow. Harvard Business Review, 76(3), 55–68.
Harahap, S. S. (2015). Teori Akuntansi. Jakarta: RajaGrafindo Persada.
Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2017). Entrepreneurship. New York: McGraw-Hill Education.
Indrianto, A. P., & Kusmantini, T. (2022). Building green capabilities through green supply chain practices. Jurnal Administrasi Bisnis, 11(1), 43–52.
Kieso, D. E., Weygandt, J. J., & Warfield, T. D. (2020). Intermediate Accounting. Hoboken: John Wiley & Sons.
Kotler, P., & Keller, K. L. (2016). Marketing Management. Harlow: Pearson Education.
Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from Traditional to Digital. Hoboken: John Wiley & Sons.
Kuncoro, M. (2013). Ekonomika Pembangunan: Teori, Masalah, dan Kebijakan. Yogyakarta: UPP STIM YKPN.
Laudon, K. C., & Laudon, J. P. (2018). Management Information Systems: Managing the Digital Firm. Harlow: Pearson Education.
Leonidou, L. C., Katsikeas, C. S., & Morgan, N. A. (2013). “Greening” the marketing mix: Do greeners lead to greener? International Journal of Business and Social Science, 24(4), 40–55.
Mardiasmo. (2018). Akuntansi Sektor Publik. Yogyakarta: Andi.
Merchant, K. A., & Van der Stede, W. A. (2017). Management Control Systems: Performance Measurement, Evaluation and Incentives. Harlow: Pearson Education.
Nambisan, S., Lyytinen, K., Majchrzak, A., & Song, M. (2017). Digital innovation management: Reinventing innovation management research in a digital world. MIS Quarterly, 41(1), 223–238.
OECD. (2015). G20/OECD Principles of Corporate Governance. Paris: OECD Publishing.
Peattie, K., & Crane, A. (2005). Green marketing: Legend, myth, farce or prophesy? Qualitative Market Research: An International Journal, 8(4), 357–370.
Porter, M. E., & Kramer, M. R. (2011). Creating shared value. Harvard Business Review, 89(1–2), 62–77.
Prasetyo, H., & Sutopo, W. (2020). Industri 4.0: Telaah klasifikasi aspek dan arah perkembangan riset. Jurnal Teknik Industri, 19(1), 1–10.
Rahmawati, N., & Hadi, S. (2019). Pengaruh green marketing terhadap keputusan pembelian. Jurnal Manajemen dan Kewirausahaan, 7(2), 89–98.
Rachmawati, R. (2019). Pengembangan UMKM melalui digitalisasi. Jurnal Ekonomi dan Bisnis, 22(1), 47–56.
Romney, M. B., & Steinbart, P. J. (2018). Accounting Information Systems. Harlow: Pearson Education.
Rudianto. (2018). Pengantar Akuntansi: Konsep dan Teknik Penyusunan Laporan Keuangan. Jakarta: Erlangga.
Schaltegger, S., Hansen, E. G., & Lüdeke-Freund, F. (2016). Business models for sustainability. Organization & Environment, 29(3), 264–289.
Simons, R. (2000). Performance Measurement and Control Systems for Implementing Strategy. Upper Saddle River: Prentice Hall.
Sulistyastuti, D. R. (2014). Dinamika usaha kecil dan menengah. Jurnal Ilmu Sosial dan Ilmu Politik, 18(2), 123–135.
Susanto, A. (2017). Sistem Informasi Akuntansi. Bandung: Lingga Jaya.
Tambunan, T. (2012). Usaha Mikro, Kecil, dan Menengah di Indonesia: Isu-Isu Penting. Jakarta: LP3ES.
Tricker, B. (2015). Corporate Governance: Principles, Policies, and Practices. Oxford: Oxford University Press.
Tuanakotta, T. M. (2019). Audit Kontemporer. Jakarta: Salemba Empat.
Verhoef, P. C., Broekhuizen, T., Bart, Y., et al. (2021). Digital transformation: A multidisciplinary reflection. Journal of Business Research, 122, 889–901.
Westerman, G., Bonnet, D., & McAfee, A. (2014). Leading Digital: Turning Technology into Business Transformation. Boston: Harvard Business Review Press.
Yusliza, M. Y., Norazmi, N. A., Jabbour, C. J. C., et al. (2020). Top management commitment, corporate social responsibility and green human resource management. Journal of Cleaner Production, 263, 121–145.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Ari Pambudi, Ida Faridah, Ikhsan Nurahman, Anggraeni Pratama Indrianto
This work is licensed under a Creative Commons Attribution 4.0 International License.
