Pelatihan Inovasi Produk Ramah Lingkungan untuk Meningkatkan Daya Saing UMKM di Kawasan Wisata Taman Bunga Okura
DOI:
https://doi.org/10.59525/aij.1781Keywords:
Product Innovation, MSMEs, Environmentally Friendly Products, Community EmpowermentAbstract
Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting community economic growth and enhancing the competitiveness of tourism destinations through the provision of products and services that meet tourists' needs. However, many MSME actors in tourism areas still face limitations in developing innovative products based on environmental sustainability principles. This community service program aimed to enhance the capacity of MSME actors in developing environmentally friendly products through product innovation training conducted in the Taman Bunga Okura Tourism Area, Pekanbaru. The program was implemented using a community education approach in the form of educational seminars, focus group discussions (FGDs), and participatory approaches through direct training for MSME participants. The activities included needs assessment, preparation of training materials, presentation of eco-friendly product concepts, interactive discussions, case studies, and simulations of product development based on local resources. The results indicated an improvement in participants' understanding of sustainable business concepts, the utilization of environmentally friendly materials, and awareness of market opportunities for green products in the tourism sector. Furthermore, participants gained a better understanding of the importance of packaging innovation, waste reduction, and the optimization of local potential as strategies for enhancing business competitiveness. This program is expected to contribute to strengthening tourism-based MSMEs and promoting more environmentally sustainable local economic development.
Downloads
References
Basit, S. A., Gharleghi, B., Batool, K., Hassan, S. S., Jahanshahi, A. A., & Kliem, M. E. (2024), Review of enablers and barriers of sustainable business practices in SMEs. Journal of Enterprise Information Management, 37(3), 882–910. https://doi.org/10.1016/j.ject.2024.03.005.
Dumaria, D., Adrian, B., Dandi, D., Ananda, I., Canda, P., Kanida, S., & Soehardi, F. (2021). Pemanfaatan Limbah Lidi Kelapa Sawit Menjadi Inovasi Kerajinan Bernilai Jual. SENKIM: Seminar Nasional Karya Ilmiah Multidisiplin, 1(1), 351–355.
Font, X., & McCabe, R. (2017). Sustainability and marketing in tourism: Its contexts, paradoxes, approaches, challenges and potential. Journal of Sustainable Tourism, 25(7), 869–883. https://doi.org/10.1080/09669582.2017.1301721
Garnasih, R. L. (2020). Pemanfaatan Limbah Lidi Kelapa Sawit Menjadi Produk Bernilai Ekonomis. Jurnal Pengabdian Masyarakat Multidisiplin, 3(2), 96–102.
Han, H. (2021). Consumer behavior and environmental sustainability in tourism and hospitality: A review of theories, concepts, and latest research. Journal of Sustainable Tourism, 29(7), 1021–1042.
Heryati, A., & Sutawidjaya, A. H. (2024). Application of green business in the development of the MSME industry. CORAL: Journal of Community Relations and Actions, 4(1), 45–52.
Istanto, T., Rachmawan, A., & Francis, M. (2024). Efektivitas sosialisasi sebagai pendekatan partisipatif dalam penumbuhan rasa kepemilikan program sosial. SHARE: Journal of Service Learning, 10(1), 34–45.
Kamilah, F., Khairani, Z., & Soviyanti, E. (2023). Upaya peningkatan daya tarik wisata berbasis edukasi di Taman Bunga Okura. Diklat Review: Jurnal Manajemen Diklat, 7(1), 126–132. https://doi.org/10.35446/diklatreview.v7i1.1173.
Kementerian Koperasi dan UKM Republik Indonesia. (2024). Perkembangan data UMKM Indonesia 2024. Jakarta: Kementerian Koperasi dan UKM Republik Indonesia.
Narayana, I. M. C., Negara, I. M. K., & Wijaya, N. (2020). Faktor yang mempengaruhi wisatawan membeli produk hijau di destinasi wisata. Jurnal Industri Perjalanan Wisata, 8(1), 45–56.
Nosratabadi, S., Mosavi, A., Shamshirband, S., Zavadskas, E. K., Rakotonirainy, A., & Chau, K. W. (2019). Sustainable business models: A review. Sustainability, 11(6), 1663.
Purwandani, J. A., & Michaud, A. (2021). What are the drivers and barriers for green business practice adoption for SMEs?. Environment Systems and Decisions, 41(4), 577–593, doi: 10.1007/s10669-021-09821-3.
Putri, N. M. D. R., Syawal, R. I., Handayani, N., Asmawih, Faluti, M. Z., & Marsha, B. (2021). Pengaruh green marketing terhadap green consumer behavior Fore Coffee di Jakarta. Jurnal Sains Terapan Pariwisata, 6(2), 115–126. https://journal.polteksahid.ac.id/index.php/jstp/article/view/211
Rakhmawati, D. (2025). Identity-based branding strategies for sustainable tourism development in rural contexts. Journal of Sustainable Tourism Communication, 3(1), 45–58.
Rizal, M. (2025). Strategi UMKM Lokal Dalam Memanfaatkan Potensi Ekonomi Pariwisata. Jurnal Economina. 4(4), 143–149.
Siregar, E., Suryani, S., & Helilintar, R. (2024). Pelatihan akuntansi pariwisata pada Kelompok Tani Taman Bunga Okura Rumbai. JUDIKAT: Jurnal Pengabdian Kepada Masyarakat, 5(2), 112–119.
UNWTO. (2023). Tourism for Sustainable Development Goals - Good Practices. Madrid: World Tourism Organization.
Windiani, W. (2022). Peningkatan produktivitas kerajinan lidi dengan mengoptimalkan limbah pelepah sawit di Desa Sei Tampang berbasis desain dan pemasaran online. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 6(6), 1490–1498. https://doi.org/10.31849/dinamisia.v6i6.11554.
Yanti, N. K. D. A., Sudiarta, M., & Windasari, I. A. M. (2025). Membangun perilaku pro-lingkungan wisatawan Gen Z untuk pariwisata berkelanjutan.
Yudawisastra, H., Hapsari, A., Purliantoro, D., Qamri, G., & Hanim, W. (2025). THE INFLUENCE OF GREEN PRODUCTS ON GREEN MARKETING AND SUSTAINABLE TOURISM. TRIKONOMIKA, 24(1), 21–31. https://doi.org/10.23969/trikonomika.v24i1.21200.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Mariaty Ibrahim, Etika Etika, Elti Martina, M. Zacky Faluti, Nurul Asyifa, Yogi Prambudi
This work is licensed under a Creative Commons Attribution 4.0 International License.
