The Contribution of The Digital Marketing Mix to Reliability and Its Impact on Patient Revisit Interest and The Achievement of Monthly Turnover Targets
DOI:
https://doi.org/10.59525/jess.v4i1.707Keywords:
Digital Marketing Mix, Reliability, Patient Revisit Interest, Monthly Turnover TargetAbstract
The tight business competition requires every beauty clinic to develop strategies that are attractive to customers. This includes providing the best service and ensuring customer satisfaction with fast treatment results. This study aims to determine the contribution of digital marketing mix to patient satisfaction, to determine the impact between patient satisfaction and patient re-visit interest and to determine the impact between patient re-visit interest and the achievement of monthly turnover targets at the Lavees Caman Clinic, Bekasi. The research method used in this study is a quantitative method. The population and sample in this study were patients at the Lavees Caman Clinic, Bekasi. The population and sample of this study were 100 patients. The results of the study showed that the digital marketing mix contributed positively to patient satisfaction at the Lavees Caman Clinic, Bekasi. Patient satisfaction at the Lavees Caman Clinic, Bekasi contributed positively to increasing the interest in repeat visits and the interest in repeat visits of patients contributed positively to achieving the target turnover at the Lavees Caman Clinic, Bekasi. From the results of this study, it is expected to increase patient satisfaction and encourage repeat visits at the Lavees Caman Clinic, Bekasi, it is important to continue to develop effective digital marketing strategies, the main focus should be on improving the quality of service and patient experience, accompanied by the implementation of programs that are attractive to patients to return, such as discounts or exclusive benefits and the use of patient feedback is crucial to make improvements to services that suit their needs.
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