Design And Implementation of Tempe Sanan Industrial Village Brand Guidelines Edu-Futurism as A Strategic Step Towards Go International Branding

Authors

  • Abdul Rahman Prasetyo Universitas Negeri Malang
  • Dwi Wulandari Universitas Negeri Malang
  • Otto Fajarianto Universitas Negeri Malang
  • Alby Aruna Universitas Negeri Malang
  • Eka Putri Surya Universitas Negeri Malang
  • Adinda Marcelliantika Universitas Negeri Malang
  • Ginanjar Atma Wijaya Universitas Negeri Malang

DOI:

https://doi.org/10.59525/aij.v4i1.373

Keywords:

brand guidelines, Edu-Futurism, Kampung Industri Tempe Sanan, international branding, communication strategy

Abstract

The design and implementation of Edu-Futurism brand guidelines for Kampung Industri Tempe Sanan represent a strategic step to enhance the image and competitiveness of local tempe products in the international market. This project involves a deep analysis of the cultural values and unique features of Sanan tempe, which are then translated into comprehensive brand guidelines. These guidelines encompass visual elements, brand messaging, and consistent communication strategies. The implementation results show increased brand awareness and global consumer interest in Sanan tempe products. This initiative is expected to support international branding efforts and strengthen Kampung Industri Tempe Sanan's position in the global market.

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Published

2024-06-28

How to Cite

Prasetyo, A. R. ., Wulandari, D. ., Fajarianto, O. ., Aruna, A. ., Surya, E. P. ., Marcelliantika, A. ., & Wijaya, G. A. . (2024). Design And Implementation of Tempe Sanan Industrial Village Brand Guidelines Edu-Futurism as A Strategic Step Towards Go International Branding. Abdimas Indonesian Journal, 4(1), 169–178. https://doi.org/10.59525/aij.v4i1.373

Issue

Vol. 4 No. 1 (2024)

Section

Articles

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Copyright (c) 2024 Abdul Rahman Prasetyo, Dwi Wulandari, Otto Fajarianto, Alby Aruna, Eka Putri Surya, Adinda Marcelliantika, Ginanjar Atma Wijaya

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This work is licensed under a Creative Commons Attribution 4.0 International License.