Pengaruh Kualitas Pelayanan, Harga dan Fasilitas Terhadap Kepuasan Peserta Digi Zumba Bandung 2023

Abstract

In organizing events, especially sport events, organizers need to pay attention to the factors of service quality, price, and facilities. These three factors can enhance participant satisfaction. This study aims to analyze the influence of service quality, price, and facilities on participant satisfaction at Digi Zumba Bandung 2023. This research is quantitative in nature. The data collection method involved distributing questionnaires to 89 respondents, with the number of respondents determined using saturated sampling. The data were analyzed using multiple linear regression to determine the influence of each independent variable on the dependent variable using SPSS software version 20 in 2024. The results of this study indicate that service quality (X₁) has a partially positive and significant effect on the satisfaction of Digi Zumba Bandung 2023 participants with a t-value of 3,231. The t-test results for price (X₂) show a partially positive and significant effect on the satisfaction of Digi Zumba Bandung 2023 participants with a t-value of 3,240. The t-test results for facilities (X₃) also show a partially positive and significant effect on the satisfaction of Digi Zumba Bandung 2023 participants with a t-value of 2,271. Furthermore, the F-test results indicate that service quality (X₁), price (X₂), and facilities (X₃) simultaneously have a positive and significant effect on the satisfaction of Digi Zumba Bandung 2023 participants with an F-value of [insert F-value 27,547. Additionally, the determination (R2) results show that service quality (X1), price (X2), and facilities (X3) can influence the satisfaction of Digi Zumba Bandung 2023 participants by 47.5%, and the remaining 52.5% can be explained by other factors not examined in this study.