Identity at Your Fingertips: The Erosion of Sundanese Culture in the Unstoppable Flow of Digitalization
DOI:
https://doi.org/10.59525/gej.1318Keywords:
digitalization; Sundanese culture; educationAbstract
Digitalization has become a transformative force that has fundamentally changed the social, cultural, and educational patterns of modern society. In Indonesia, particularly among the Sundanese people, the massive wave of digitalization poses a serious challenge in the form of erosion of local cultural identity due to the dominance of a homogeneous and instant global culture. This phenomenon has a significant impact on the younger generation who grow up in a digital ecosystem and are potentially experiencing cultural identity disorientation. This study aims to analyze digitalization as an accelerating factor in the erosion of Sundanese cultural identity and to examine the strategic role of education in preserving and revitalizing this cultural identity in the digital age. The research method used is a qualitative approach with a library research study through the analysis of various scientific sources, educational policy documents, and statistical data related to digitalization and culture. The results of the study show that the high penetration of the internet and the dominance of global digital culture accelerate the erosion of the Sundanese language, values of collectivism, and local wisdom among the younger generation. Education has a central role as the last bastion in preserving cultural identity through the integration of local values into the curriculum, particularly through the Merdeka Curriculum and the Pancasila Student Profile Strengthening Project. The creative and ethical use of digital technology based on local wisdom has proven to be an important strategy for shaping a digitally literate generation that is also deeply rooted in culture, because a great nation is one that is able to preserve and nurture its culture amid changing times.
References
Aisy, M. R., Fadia, M. F., Salsabila, M., & Putra, P. (2025). Perubahan nilai dan norma pada masyarakat: Studi sosial di era globalisasi. Jurnal Cakrawala Akademika, 1(6), 2219–2202.
Alhafizh, M. F., Effendi, C., Musthofa, R. F., & Najmura, T. A. (2021). Kaitan Silih asih, silih asah, dan silih asuh dengan sila ke-3 Pancasila sebagai ideologi negara dan falsafah negara. Jurnal Kewarganegaraan, 5(2), 671–680.
Anggraini, D., Sandya, P., Sakti, R., Puspita, M., & Tama, R. (2025). Pelatihan Guru Honorer dalam Pembuatan Media Literasi Kearifan Lokal Ajar di Metro Utara. Bakti Masyarakat Pengabdian Dan Pemberdayaan Masyarakat, 1(1), 38–48.
APJII. (2024). APJII Jumlah Pengguna Internet Indonesia Tembus 221 Juta Orang. https://apjii.or.id/berita/d/apjii-jumlah-pengguna-internet-indonesia-tembus-221-juta-orang
Haqqi, H., & Wijayati, H. (2019). Revolusi industri 4.0 di tengah society 5.0: Sebuah integrasi ruang, terobosan teknologi, dan transformasi kehidupan di era disruptif. Anak Hebat Indonesia.
Imania, A., & Suprayitno, S. (2024). Analisis Penerapan Projek Penguatan Profil Pelajar Pancasila (P5) Tema Kewirausahaan Pada Kurikulum Merdeka Kelas IV di SD Islam Darussalam Kedungrejo Bojonegoro. Jurnal Penelitian Pendidikan Guru Sekolah Dasar, 12(2), 14–28.
Kusnanto, Gudiato, C., Usman, Blasius Manggu, S., Sumarni, M. L., & others. (2024). Transformasi Era Digitalisasi Masyarakat Kontemporer. Uwais Inspirasi Indonesia.
Miharja, D. (2022). Perilaku Keberagamaan Masyarakat Sunda Jawa Barat. Jurnal Perspektif, 6(1), 74–88.
Novina Putri Bestari. (2024). 11 Juta Warga RI Baru Pakai Internet, Gen-Z Kalah Lawan Milenal. CNBC Indonesia.
Nurjanah, N., Koswara, D., & Nugraha, H. S. (2025). DIGITALISASI MATERI AJAR BAHASA SUNDA: Pendekatan Modern untuk Guru Sekolah Dasar. Goresan Pena.
NURJANAH, N., & SRIHILMAWATI, R. (2025). Revitalisasi bahasa, sastra, dan budaya Sunda melalui learningsundanese. Com sebagai media digital pelestarian kearifan lokal. LEARNING: Jurnal Inovasi Penelitian Pendidikan Dan Pembelajaran, 5(1), 83–91.
Purwanto, H. (2023). Pendidikan Karakter di Sekolah Teori, Praktik dan Model Kepemimpinan. Indonesia Emas Group.
Putri, A. W., & Septyan, K. (2024). Pendidikan Akuntansi Berbasis Nilai Tri-Silas. Jurnal Riset Dan Aplikasi: Akuntansi Dan Manajemen, 7(1), 11–26.
Salahudin, A. (2023). Sufisme Sunda. Nuansa Cendekia.
Santi, M., Sholekah, S., Hasanah, S. N. H., Zainuddin, M. R., & Khaer, M. (2025). Pendampingan Generasi Z dan Generasi Alpha Dalam Beretika di Media Sosial dan Pengamanan Akun Pribadi di Desa Bulusari Kedungwaru Tulungagung. Jurnal Pengabdian Literasi Digital Indonesia, 4(1), 25–38.
Sukarna, T., Novianti, D., & Lontoh, T. J. (2023). Kajian Teologis Hukum Kasih Berdasarkan Markus 12: 31 Relevansinya dengan Falsafah Sunda Silih Asih, Silih Asah, Silih Asuh dan Implementasinya Bagi Toleransi Beragama. Jurnal Kadesi, 6(1), 22–45.
Suparjo. (2024). Penetrasi Internet Indonesia 2025 Capai 80,66 Persen, Mayoritas di Pulau Jawa. Kompas.Com. https://money.kompas.com/read/2025/08/06/214100726/penetrasi-internet-indonesia-2025-capai-80-66-persen-mayoritas-di-pulau-jawa
Syakhsiyyah, T., Safitri, D., & Sujarwo, S. (2025). Dampak Globalisasi Terhadap Perubahan Budaya Lokal pada Masyarakat. Jurnal Intelek Insan Cendikia, 2(6), 12421–12428.
Wang, C., Zhang, M., Sesunan, A., & Yolanda, L. (2023). Peran teknologi dalam transformasi pendidikan di Indonesia. Kemdikbud, 4(2), 1–7.
Wibowo, A. P., & Lutfiana, R. F. (2023). Pendidikan Kewarganegaraan Untuk Perguruan Tinggi di Era Disrupsi. UMMPress.
Widiatmaka, P. (2022). Strategi menjaga eksistensi kearifan lokal sebagai identitas nasional di era disrupsi. Pancasila: Jurnal Keindonesiaan, 2(2), 136–148.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Gunawan Gunawan, Jajang Hendar Hendrawan, Feni Awati Darmana
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
