The Influence of Students' Perception and Knowledge of Sharia Banks on the Decision to Use Sharia Bank Savings Products (Case Study of Students of Islamic Religious Colleges (STAI) Kupang)

Abstract

This study aims to find out how students as one of the components of society are market shares that deserve attention in adding insight into the understanding of Islamic bank products. This study uses a questionnaire or questionnaire instrument which will later be used to measure the decision of STAI Kupang students to use savings products. The type of data used in the study is primary data. Primary research data was collected through field research using questionnaires distributed to STAI Kupang students. The respondents in this study are students of the Kupang Islamic Religious College Campus, students are the right target for Islamic banks in enlarging the development of their products. Islamic economics students have a good understanding of Islamic banks because they have studied theory in sharia-based courses. However, there are still many students who have not used Islamic bank products.