The Role of Social Media Marketing, Online Customer Engagement, and Website Quality in Building Brand Awareness
DOI:
https://doi.org/10.59525/jess.v4i1.792Keywords:
social media marketing; online customer engagement; website quality; brand awarenessAbstract
This study aims to examine how social media marketing, online customer engagement, and website quality on brand awareness. The method used is a survey with 100 active social media users as respondents who were taken by accident. Multiple linear regression analysis shows that social media marketing and website quality have a significant effect on brand awareness. The results of the study indicate that effective marketing strategies on social media, increasing online customer engagement, and good website quality can increase brand awareness. These findings provide important insights for companies to optimize their marketing approaches.
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Copyright (c) 2025 Ella Anastasya Sinambela, Didit Darmawan
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