The Use of Emojis and Abbreviations in Generation Z Communication on TikTok Social Media
DOI:
https://doi.org/10.59525/gej.1726Keywords:
Abbreviations, Emoji, Generation Z, Pragmatic, SemanticsAbstract
The development of social media has given rise to various new linguistic phenomena in Generation Z's digital communication, one of which is the use of emojis and abbreviations on social media TikTok. Emojis and abbreviations are not only used as This research aims to describe the form of emoji, the form of abbreviations, the meaning of emojis, and the meaning of abbreviations in Generation Z communication on TikTok social media. This study uses a qualitative descriptive approach with pragmatic and semantic studies. The research data was in the form of comments, captions, and posts on TikTok that contained emojis and abbreviations. Data collection techniques were carried out through non-participant observation, structured interviews, and documentation. The data analysis technique uses the Miles and Huberman interactive analysis model which includes data reduction, data presentation, as well as conclusion drawing and verification. The results of the study showed that emojis are used as a form of expressive speech to express the feelings and attitudes of the speaker, such as happiness, sadness, sarcasm, humor, and apology. Meanwhile, abbreviations show the meaning of denotation and connotation in digital communication. Generation Z's use of emojis and abbreviations on TikTok's social media reflects an expressive, concise, and contextual form of communication. This research is expected to provide an understanding of the dynamics of digital language in pragmatic and semantic studies.
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